Прямая реклама и система Public Relations как элементы маркетинга
Mastering Public Relations Автор: Anthony D.
This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. "Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. 3067 руб √ в наличии
2007 год 240 стр мягкая обложка
PR Today: The Authoritative Guide to Public Relations Автор: Trevor M.
With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries. PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but vital relationship with the media. Whether you' re a student of public relations, someone who hopes to break into one of today' s most popular growth industries or someone who wants or needs to understand PR better, this book is for you. 3758 руб √ в наличии
2011 год 370 стр мягкая обложка
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