Community Marketing. A Concept For Tourism Marketing
Tourism Marketing Автор: Hsu C.H.C.
This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing; the role and importance of destination marketing; organisations factors influencing tourism; demand and supply; characteristics of consumer-traveler; behaviour services; marketing in tourism; the role of marketing research in management; decision making approaches to branding, positioning and segmentation; the philosophy of integrated marketing communications; and performance metrics. 2706 руб √ в наличии
2012 год 448 стр мягкая обложка
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