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 All-American Ads of the 40s World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress
Наименование:

All-American Ads of the 40s

автор Heimann J. издательство Taschen Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 768        мягкая обложка       
Аннотация:World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress than the ads of the time. From Western Electric communication tools (for "the modern battlefield") to Matsom sea liners ("Toward a Richer Tomorrow") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the flood of products and services for every occasion or whim was practically endless. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money", or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!" You'll also find some familiar products that, amazingly, haven't changed at all over the years, such as juicy Dole pineapples and wholesome Campbell's soup. Yumm.
Автор: Heimann J.
Издательство: Taschen
Год:2004
Цена:
4 руб
Нет в наличии
Поиск: All-American Ads of the 40s
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Виды перевода в современном мире

Этим фактором во многом обусловлено успешное внедрение на российском рынке таких иноязычных непереводимых слоганов, как: Спортивная фирма ike - Jus do i . Компания So y - I ’s a So y Компания Pa aso ic - from Pa aso ic. Рекламная кампания водки Absolu - Absolu Moscow, Absolu au um , Absolu spri g. Как уже говорилось, эффективность рекламного текста зависит от удачного соединения всех составляющих его компонентов: изображение, звук, образ, словесная ткань. Вместе с тем исследователи отмечают первостепенную важность именно вербального компонента рекламы – словесного текста. «I fac he la guage of ads is some imes more impor a ha he visual aspec », - пишет английский автор Джиллиан Дайер Действительно, значение вербального языка для рекламы чрезвычайно важно: ведь только благодаря словесному тексту ключевая рекламная идея получает свое реальное воплощение, иначе говоря, начинает «работать». Например, смысл трюка с убегающей с пикника коровой в телевизионной рекламе кетчупа «Hei z» становится понятным лишь при появлении надписи «80 % of all cows are ea e wi h ke chup “Hei z” .
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