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 Impacts, Responses, and Relationships New Zealand Travel Agents in the Internet Era.
Наименование:

Impacts, Responses, and Relationships New Zealand Travel Agents in the Internet Era.

автор Vladimir G. издательство Книга по Требованию Экономическая теория
Cтраниц 276        мягкая обложка       
Аннотация:This book focuses on the information and communication technologies (ICT) impact on the travel industry with a focus on the New Zealand travel agent (TA) sector. These findings are compared and contrasted with information gathered from in-depth interviews with consumers. The study explores major pressure factors on TA businesses: direct airline- consumers sale, introduction of the internet, and emergence of the well-informed consumer. Key findings from longitudinal study on TA businesses conducted during seven years are presented. This research has also established that there is great variation in the extent to which travel agents use the advantages associated with new technology and how New Zealand travel agents perceive ICT. A theoretical approach based on regulation theory combined with a mixed research method approach was used to investigate the main issues of the sector. It is argued that in such a crucial moment in disintermediation and the fight for a consumer TA will need to implement more aggressive advertising policies with a strong emphasis on their professional advice, personal financial and time- saving attributes for clients.
Автор: Vladimir G.
Издательство: Книга по Требованию
Год:2009
Цена:
3190 руб
Нет в наличии
Поиск: Impacts, Responses, and Relationships New Zealand Travel Agents in the Internet Era.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Возникновение жизни на Земле

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