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 A Configuration Approach THE PERFORMANCE OF MULTIPLE CHANNEL SYSTEMS.
Наименование:

A Configuration Approach THE PERFORMANCE OF MULTIPLE CHANNEL SYSTEMS.

автор Sertan K. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 172        мягкая обложка       
Аннотация:Despite its importance, multiple channel performance has received limited attention. Two ideal configurations of strategy, multiple- channel structure, and environment are offered and their existence is verified with data from a survey of 291 manufacturing firms. Their long-term consequences make channel decisions one of the most strategically important elements of the marketing mix. The strategic importance of marketing channels has been recognized by practitioners and researchers. This book demonstrates that multiple-channel systems are able to make greatest contributions to firm performance when their structures are properly aligned with the strategy of the firm and with the environment. This work should help shed some light on multiple channel system performance, and should be useful to marketing professionals who may be in charge of channel design and strategy decisions. This book addresses this issue by adopting a configuration theoretic approach to examine the fit between multiple-channel system structure, business strategy, and environmental conditions. They are even more critical in light of today’s multiple- channel systems.
Автор: Sertan K.
Издательство: Книга по Требованию
Год:2009
Цена:
2746 руб
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Поиск: A Configuration Approach THE PERFORMANCE OF MULTIPLE CHANNEL SYSTEMS.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Evaluating the GPRS Radio Interface for Different Quality of Service...

I co ras o he models developed i , our approach addi io ally represe s he mobili y of users hrough arrival ra es of ew GSM a d GPRS users as well as ha dover ra es of GSM a d GPRS users from eighbori g cells. Fur hermore, we co sider users wi h differe QoS profiles modeled by a weigh ed fair queuei g scheme accordi g o . he remai der of he paper is orga ized as follows. Sec io 2 describes he basic GPRS e work archi ec ure, he radio i erface, a d differe QoS profiles, which will be co sidered i he simula or. I Sec io 3 we describe he sof ware archi ec ure of he GPRS simula or, de ails abou he mobili y of GSM a d GPRS users, he way we modeled quali y of service profiles, a d he workload model we used. Resul s of he simula io s udies are prese ed i Sec io 4. We provide curves for average carried raffic a d packe loss probabili ies for differe cha el alloca io schemes a d packe priori ies as well as curves for average hroughpu per GPRS user.3 he Simula io Model We co sider a clus er comprisi g of sever hexadiago al cells i a i egra ed GSM/GPRS e work, servi g circui -swi ched voice a d packe -swi ched da a calls. he performa ce s udies prese ed i Sec io 4 were co duc ed for he i ermos cell of he seve cell clus er.
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