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 Non Linear Price Elasticities. Findings from a Breakfast Cereals Market
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Non Linear Price Elasticities. Findings from a Breakfast Cereals Market

автор Nezih T. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 316        мягкая обложка       
Аннотация:The effects of price changes and promotions are estimated by using dummy variables for own and competitive products’ price changes and promotions for the product modelled. Price decreases and price increases are modelled separately to find out whether consumers react in different ways to price increases and price decreases. This book is useful for graduate and upper-level undergraduate students and researchers in Marketing Research. Price elasticities and cross-price elasticities have typically been assumed to be constant for all price changes, when modelling market shares. Weekly scanner data were analysed using multilevel modeling methods to provide a complete understanding of this market. Yet there is increasing evidence that deep price cuts and heavy promotions have a disproportionate effect, which depends on where a brand is positioned in the market. The results show strong evidence that the percentage change in price has a non-linear effect on the percentage change in share for the own price effects. In this book, the breakfast cereal market is being studied.
Автор: Nezih T.
Издательство: Книга по Требованию
Год:2009
Цена:
3190 руб
Нет в наличии
Поиск: Non Linear Price Elasticities. Findings from a Breakfast Cereals Market
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Финансы и кредит: Государственный долг РФ

И хотя случаев отказа в таком переоформлении зафиксировано не было, сам процесс занимает длительное время. Формально стороны оставляют 21 рабочий день, для того чтобы переписать права собственности с продавца на покупателя. При этом в соглашение включено положение о том, что стороны приложат максимум усилий для соблюдения этого срока. Однако на практике это не всегда удается — сделка требует длительного обмена письмами: сначала происходит подтверждение сделки между контрагентами, затем продавец посылает запрос на reassig me (перерегистрацию) во Внешэкономбанк, получает от него положительный ответ, после чего вместе с покупателем переписывает сам кредит. Для упрощения сделок время от времени создаются синдикаты, куда входят основные западные инвестиционные банки, торгующие данным инструментом. Эти синдикаты при посредничестве крупных аудиторских фирм, таких как Ar hur A derso , Price Wa erhouse и др., клирингуют сделки между собой. В результате вместо тысяч перерегистраций возникает необходимость лишь в нескольких с участием начальных и конечных владельцев. Существует и более простой способ торговли, который предпочитают отечественные банки, — нейтинг ( e i g): банк продает купленный кредит прежнему владельцу до истечения стандартного срока в 21 день, производя таким образом подобие арбитражной сделки, которая не требует никакого оформления.
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