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 Politics, Motives and Voters. An Examination of Television and Internet Use in Political Motivation
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Politics, Motives and Voters. An Examination of Television and Internet Use in Political Motivation

автор Mary B. издательство Книга по Требованию Основы социологии
Cтраниц 140        мягкая обложка       
Аннотация:Television and the Internet have created a rich media environment for political motivation. The results showed that those who used both television and the Internet for political needs were more gratified than those who used only one of these channels. However, little is known about this two-step approach to information seeking and processing. Audiences who use television are often exposed to simple messages and then offered more detail on a companion website. Additional results were discussed in relation to demonstrating connections between motives and voter elaboration. Several concepts were used to design a Multi-channel Political Motivation and Elaboration Model including media exposure, motives, involvement, need for cognition, and participation in political activities. This study examined the uses and gratifications of instrumental and ritualized media use and the elaboration likelihood model of message processing as they relate to political messages on television and the Internet. Those who used both the Internet and television had higher involvement and a greater need for cognition than those who used only one channel.
Автор: Mary B.
Издательство: Книга по Требованию
Год:2009
Цена:
2384 руб
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Поиск: Politics, Motives and Voters. An Examination of Television and Internet Use in Political Motivation
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Правовой статус работника и работодателя

Как правило, на каждом предприятии помимо основного жалованья (base salary) (Ro hschild D., Merriefield L., Craver Ch. Collec ive Bargai i g a d Labor Arbi ra io . Р. 732) в коллективный договор включают и систему стимулирующих выплат (i ce ive sys em) (Ibid. P. 675). Размер установленного жалованья, обычно является величиной твердой, он не зависит от колебаний конъюнктуры и итогов деятельности компании. Система материального вознаграждения, по мнению американских специалистов, должна удовлетворять следующим требованиям: . поощрять работников к более усердной работе; . платить "более либерально", когда дела компании идут хорошо, и "менее либерально", когда результаты недостаточно высокие; . не платить за усилия, а платить за результаты, и главным образом за те, которые выражаются в прибыли. Для управленцев в качестве стимулирующего фактора предусмотрена выплата наградных (bo uses) в различных формах: деньгами, в виде акций, права на доход от прибыли. Компании стараются не разглашать порядок определения размера бонусов, так как здесь затрагивается вопрос о механизме перераспределения прибыли.
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