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 Grounded Literacy. A longitudinal study of young people’s everyday media practices
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Grounded Literacy. A longitudinal study of young people’s everyday media practices

автор John H. издательство Книга по Требованию Педагогика среднего специального образования
Cтраниц 264        мягкая обложка       
Аннотация:The author was the students’ teacher for two years preceding the project and visited them periodically over more than three years to conduct small-group interviews. Recent years have seen enormous interest in the nature of literacy within modern societies. Several studies have focused on the literacy practices of young children, but detailed longitudinal work with adolescents is relatively rare. This book attempts to understand the nature of young people’s literacy through a cultural study of the media practices of a group of young people living in an English coastal town. Previous studies of young people’s cultural practices have frequently focused on the use of specific media forms, such as television or information technology, at a specific point in time. This work focuses on the students’ use over time of a range of media, including moving image, sound, print and ICT, arguing that the youngsters’ practices should be viewed less as discrete competencies than as processes of multi-modal literacy. It will be of interest to educators, parents and everyone who wishes to grasp the nature of contemporary literacy.
Автор: John H.
Издательство: Книга по Требованию
Год:2009
Цена:
3190 руб
Нет в наличии
Поиск: Grounded Literacy. A longitudinal study of young people’s everyday media practices
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Ценообразование в телевизионной рекламе: Эфирная...

Респондент (а по-нашему зритель) ставит крестик на пересечении времени и телеканала, который в это время смотрит. "Дневник" заполняется каждый день, а собирается один раз в неделю. People-me ers - это маленький черный ящик, который социологи из исследовательской компании aylor elso Sofres Gallup Media помещают в квартиру выбранного зрителя. Конечно, с его согласия. Прибор фиксирует все программы, просмотренные каждым членом семьи. Считается, что данные people-me ers являются более корректными, чем данные, собранные с помощью дневниковых панелей. Поэтому с 2000 г. все основные телеканалы перешли на них. Впрочем, здесь есть ряд нюансов, о которых мы напишем в следующих номерах. Здесь скидки предоставляются не от общего объема заказа, а по каждому конкретному споту. Если рекламный ролик размещен или в межпрограммном пространстве - время между передачами, или вне прайм-тайма, то именно по этому споту предоставляются положенные скидки, а затем суммируются полученные результаты. Сезонные. Ну, это понятно. Они применяются в России очень активно.
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