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 A Necessary Tool in Twenty First Century Education Market Research.
Наименование:

A Necessary Tool in Twenty First Century Education Market Research.

автор Hal M. издательство Книга по Требованию Педагогика среднего специального образования
Cтраниц 80        мягкая обложка       
Аннотация:Marketing is a legitimate management process. Marketing is a term usually identified with business and commerce and to relate it to the world of education is not always easy or straight forward. However, if we ignore the profit motive then Marketing can be made to fit schools. Previously schools could afford to be more complacent about their services and the products they offered but with the advent of parental and pupil choice, not only of schools, but of subjects within schools, educational establishments must look towards satisfying consumer demand or at least appear to be doing so. With school funding linked to the number of ‘bums on seats’ (Davis and Ellison, 1997), it is necessary for schools to have an effective marketing strategy. Market Research: A Necessary Tool in 21st Century Education. In today’s educational minefield a school cannot afford to be complacent in it' s marketing strategy and yet the concept of marketing still doesn' t sit neatly on the lap of education for many of those who are in the forefront of that process.
Автор: Hal M.
Издательство: Книга по Требованию
Год:2009
Цена:
1980 руб
Нет в наличии
Поиск: A Necessary Tool in Twenty First Century Education Market Research.



Дипломная работа: Выставка как PR-технология в формировании эстетических вкусов и потребностей...

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