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 Service Quality of Credit Card Issuers in Malaysia. Measured by the SERVQUAL Model
Наименование:

Service Quality of Credit Card Issuers in Malaysia. Measured by the SERVQUAL Model

автор Han K.T. издательство Книга по Требованию Искусство управления в организации
Cтраниц 72        мягкая обложка       
Аннотация:It is a form of attitude,and results from comparison of expectations to perceptions of performance received. Service quality is the consumer' s judgment about an entity' s overall excellence or superiority. Service quality remains a crucial issue as credit card issuers generally offer products that are difficult for consumers to differentiate. The study is to understand the various dimensions of consumers’ expectation and perception of service quality towards credit card issuers in Malaysia. Deliver high level of service quality is the strategy that is increasingly being offered to credit card issuers as an effort to position themselves more competitively in the marketplace. The study has attempted to provide some suggestions and recommendations with the hope to improve the service quality of credit card issuers. It was proven that higher service quality lead to higher profitability, improve productivity, increase market shares, improve returns on investment and help to reduces costs.
Автор: Han K.T.
Издательство: Книга по Требованию
Год:2009
Цена:
1980 руб
Нет в наличии
Поиск: Service Quality of Credit Card Issuers in Malaysia. Measured by the SERVQUAL Model


ДОСТИГ ЦЕЛИ, А СЧАСТЬЕ НЕ НАСТУПИЛО?


Грамматические трансформации при устном переводе с русского языка на...

В ближайшем будущем планируется ввести новый пакет услуг, таких как вызов свободный от оплаты, телеголосование, услуги виртуальных карт и другие.П.П. I he eares fu ure he compa y is pla i g o i roduce a ew package of services such as free call, elevo i g, services of vir ual cards a d o hers. Страдательный залог исходного высказывания при переводе преобразовался в действительный, благодаря чему произошла замена членов предложения.У.П. Soo we are goi g o i roduce ew services: free of charge calls, elevo i g, vir ual cards services a d o hers. Помимо преобразования залога, описанного выше, существительное «компания» при переводе было преобразовано в местоимение «we», использовано опущение слова «пакет», которое, в принципе, не имеет большой информативной нагрузки, перестановка: услуги виртуальных карт – vir ual cards services, а также замена числа: вызов, свободный от оплаты – free of charge calls. Начнётся формирование рынка поставщика услуг. П.П. he forma io of he service provider marke will s ar . Произошло преобразование обратного порядка слов в прямой, страдательного залога в действительный и перестановка: рынок поставщика услуг – service provider marke . П.П. he marke of services provider will be formed soo .
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