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Наименование: Personality Fit in NASCAR. An Evaluation of Driver-Sponsor Congruence and its Impact on Sponsorship Effectiveness Outcomes автор Windy D. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний Cтраниц 140        мягкая обложка        Аннотация: NASCAR generates over $2 billion per year in revenue and corporate sponsors provide significant financial investments to the racing teams. Therefore, the purpose of this study was to determine if personality fit between NASCAR drivers and their major sponsors affected the sponsorship outcomes of consumer attitudes toward the sponsor, attitudes toward the brand, and purchase intentions during a NASCAR event. According to NASCAR’s President, Mike Helton, “NASCAR is a way of life. . . It becomes a lifestyle because the fans are so loyal to whoever their favorite driver and team are. ” Fans are also fiercely loyal to the sponsoring companies of their favorite driver or team, and this devotion has been documented consistently in the sport sponsorship literature. NASCAR sponsors hope that their financial support of the sport will generate the same level of loyalty toward their brands from the fans, and this loyalty will result in increased revenue generation. In the United States, National Association of Stock Car Auto Racing (NASCAR) is the largest spectator sport, has the largest event attendance, and is the most popular form of automobile racing. Автор: Windy D. Издательство: Книга по Требованию Год: 2009 Цена: 2384 руб Нет в наличии Поиск: Personality Fit in NASCAR. An Evaluation of Driver-Sponsor Congruence and its Impact on Sponsorship Effectiveness Outcomes

Формы обращения в английском языке В вооруженных силах обращение к военослужащим , как  правило, включает их звание (с фамилией или без нее):  Admiral (Smi h), Ge eral , Colo el , Major , Cap ai , Lieu e a , Sergea ,. Corporal и так далее Обращение в форме " звание фамилия " является более официальным . К полицейскому обращаются также по его званию : Sergea (зд. " сержант полиции "), I spec or (зд. " инспектор полиции " ) и  так далее . Разговорное обращение к полицейскому Officer . В научном мире в официальных случаях принято обращаться по званию : Professor, Se ior, u or, Dea и так далее. Заметим, что некоторые обращения, напрямую связанные с названиями профессий, вряд ли можно считать вежливыми. Они являются нейтральными и употребляются довольно  часто. Например , чтобы привлечь внимание официанта в  ресторане, вы обращаетесь к нему : " Wai er!",  зовёте носильщика на вокзале : " Por er!", водителю такси говорите :" S op here, driver." Многие формы  обращения во множественном числе звучат нейтрально. Так, в  словах и выражениях, everybody, bo h of you, all of you и т.д.  акцент делается в большей степени на само выражение  множественности, а не на вежливость или дружеское  отношения .
Табурет складной "Моби". Табурет изготовлен из пищевой пластмассы и абсолютно безопасен для детей, легко собирается и моется. Яркая цветовая гамма табурета 522 руб Раздел: Стульчики Двусторонние клеевые подушечки UHU Fix, 50 штук. Двухсторонние клеящие подушечки с высокой клеящей способностью для постоянного крепления. Позволяют прикрепить практически любой нетяжелый 350 руб Раздел: Универсальный Сетка москитная на кроватку "Карапуз", размер М. По всему краю данное изделие имеет резинку. Закрывает кроватку полностью, сверху и по бокам. Для кроватки 120х60 см. Сезон: лето. 385 руб Раздел: Сетки противомоскитные
College Student Adjustment. Relationships Among Perceptions and Coping with Barriers, Ethnic Identity and Ethnocultural Person-Environment The results were somewhat surprising showing that once perceptions of ethnocultural PE fit were statistically equalized, students who belong to minority groups displayed higher levels of college adjustment than those who self-identify as White, Aida H. Книга по Требованию   2415 руб	Fit fur den TestDaf Paket (+ Audio CD; количество томов: 2) Hueber   1327 руб
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The Autonomic Functions And The Personality Edward J. K. Книга по Требованию   4 руб	Personality and Success in a Russian University. Exploring the relationship between MBTI type and academic success for students of English as a Foreign Language Over 40 years of research using the Myers-Briggs Type Indicator have shown that personality type is one of a number of factors that affect your choice of career, your learning style, and your success in certain Trevor B. Книга по Требованию   1980 руб
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The Psychology of the Language Learner. A Focus on Beliefs and Personality Consequently, the demand for English has grown, as has interest in quality provision of English language instruction. Eva B. Книга по Требованию   3233 руб	Hospitality Book on Students' Learning Styles and Personality Types. To Identify and to Compare Learning Style and Personality Type Profiles of Hospitality The author is especially indebted to his advisors Dr. Chih-Kang “Kenny” Wu and Dr. Ginny Felstehausen for their understanding and support. He thanks Dr. Betty L. Stout for giving him superior advice regarding his writing and also thanks Dr. Hung-Sheng H.L. Книга по Требованию   2783 руб
Panacea or pandemonium? . Theorizing about the individual and the state in the era of globalization International legal With news of human suffering flowing into the homes of the world on a daily basis, Man is more attuned than ever to the pitiful circumstances faced by many of his brethren. Christopher B. Книга по Требованию   2007 руб	ROLE OF GENDER, PERSONALITY AND COGNITIVE VARIABLES IN TECHNOPHOBIA. AN EXPERIMENTAL INVESTIGATION Eight research hypotheses are developed to examine the role of: (i) personality variables proposed by the Big Five theory of personality, (ii) gender, (iii) contextual variable represented by framing, and (iv) cognitive variables such as math Appa R.K. Книга по Требованию   2007 руб
Acute stress, personality traits and gender effects in innate immunity. A study about acute stress alterations in social phobia and controls without psychiatric The results revealed that, in spite of significant psychological profiles and interpretations of the experimental situation, persons with or without social phobia did not differ much in terms of their immune response, instead, differences in immune Alessandra F. Книга по Требованию   2783 руб	Challenging Therapeutic Pessimism Related to Borderline Personality Disorder Dialectical Behaviour Therapists. Clinicians described an enhanced capacity for self-awareness and ‘living life to the full' that translates into a more optimistic and humanistic approach to people diagnosed with BPD. This book provides a challenge to prevailing mental health Rachel R. Книга по Требованию   2783 руб
2007 NASCAR Busch East Series This season will be the last season under the Busch banner, thus ending a 21 year relationship with Anheuser-Busch. Stefanu E.A. Книга по Требованию   1190 руб	2006 NASCAR Nextel Cup Series Tony Stewart, driver of the #20 Home Depot Chevrolet for Joe Gibbs Racing, was the defending series champion, but lost out in defending his championship this year, having finished outside of the top 10 in the points standings after the Chevy Rock Emory C. Книга по Требованию   2007 руб
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Fit to Fight One Count was a son of the 1943 U. S. triple Crown champion, Count Fleet. Frederic P. M. Книга по Требованию   1394 руб	Slim-Fit Pants Slim-fit pants or skinny jeans have a snug fit through the legs and end in a small leg opening that can be anywhere from 9" to 20" depending on size. Lambert M. S. Книга по Требованию   1190 руб
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NASCAR Classics One of the races that they have shown were the Daytona 500 races from 1979 all the way to 2000. Lambert M. S. Книга по Требованию   1598 руб	NASCAR Heat NASCAR Heat is a 2000 racing video game for the PlayStation, Microsoft Windows and Game Boy Advance. Lambert M. S. Книга по Требованию   1598 руб
NASCAR Legends The game used the same highly-regarded game engine as NASCAR Racing 3. However, the game play reflects the performance of the 1970 race cars. Lambert M. S. Книга по Требованию   1598 руб	NASCAR Mexico T4 Series The NASCAR Mexico T4 Series is a semi-professional four-cylinder racing series in Mexico. Lambert M. S. Книга по Требованию   1598 руб
NASCAR Racing 2 The paint shop feature returned for the second game, but was integrated into the game itself rather than a separate entity. Lambert M. S. Книга по Требованию   1190 руб	NASCAR Rules and Regulations Final Position, and Laps Led. Lambert M. S. Книга по Требованию   1842 руб
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