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 Strategic Crisis Response. The Strategic Model of Organizational Crisis Communication
Наименование:

Strategic Crisis Response. The Strategic Model of Organizational Crisis Communication

автор Audra D. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 116        мягкая обложка       
Аннотация:Findings indicate that organization and crisis type strongly influence message components, the invocation of organizational culture is an important component in crisis response messages and that the use of crisis response strategies emerges into eight particular approaches to crisis response in contemporary organizations. For organizations crises are pervasive, difficult to keep quiet, challenging, unexpected, and can be catastrophic. However, while our knowledge of what crisis response strategies exist and are used is broad, there is a dearth of research and analysis emphasizing relationships between response strategies, the influence of situation and organization, and outcomes. Since the late 1970s, there has been a breadth of research focusing on crisis communication strategies. The present research proposes a Situational Model of Crisis Communication and begins to test the model in a cross-sectional sample of crises by focusing on the influence of type of organization and type of crisis on the message components of crisis response strategy and invocation of organizational culture.
Автор: Audra D.
Издательство: Книга по Требованию
Год:2009
Цена:
1980 руб
Нет в наличии
Поиск: Strategic Crisis Response. The Strategic Model of Organizational Crisis Communication
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Особенности связей с общественностью на различных уровнях организационной...

Управление кризисными ситаиями – “crisis ma ageme ” > Управление процессом адекватного восприятия адиторией сообщений – “massage ma ageme ” и т.д. Что касается российского ПР-рынка, то формально он декларировал себя в начале 90-х годов, когда в стране появились первые ПР- агенства. В 1991г. была создана Российская ассоциация по связям с общественностью (РАСО), которая в конце века насчитывала около 100 членов. В конце 20в. появляется двусторонняя симметричная модель ( wo-way symme rical model) , смысл которой отражает следующий тезис: «Любой бизнес в демократической стране начинается с общественного согласия и продолжает свое существование , опираясь на такое согласие.» 1.Место ПР в органах государственной власти.
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