www.bookin.org.ru Книги Интернет магазин +79015461416

    есть на складе           
Салаты сборник рецептов

 Brand Communities Versus Brand Collectivities Investigating Perceived Connectedness to Brand Users.
Наименование:

Brand Communities Versus Brand Collectivities Investigating Perceived Connectedness to Brand Users.

автор William M. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 204        мягкая обложка       
Аннотация:Ten new marketing related construct measures are developed and a model of PCBU is empirically tested, with significant implications provided for the marketing literature as well as practitioners of marketing. Brand collectivities consist of individuals who feel a connection with the consumers of a brand, yet who are not engaged in recurrent brand-oriented social interaction. Based on theory and prior research, a new type of brand-oriented group, the brand collectivity, is introduced in this monograph. This study provides insight into an important aspect of brand-oriented groups: perceived connectedness to brand users (PCBU). Key differences between brand communities and brand collectivites are identified, in addition to how these differences relate to consumers’ attitudes toward brands. Overall, PCBU and significant discrepancies between brand communities and brand collectivities have been shown to affect consumer behavior.
Автор: William M.
Издательство: Книга по Требованию
Год:2009
Цена:
3214 руб
Нет в наличии
Поиск: Brand Communities Versus Brand Collectivities Investigating Perceived Connectedness to Brand Users.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Субкультура компьютерного андеграунда

Для этого необходимо употребить сленг, использующийся в компьютерном сообществе. Можно сказать что, современное компьютерное сообщество, может иметь иерархическую структуру, как, в общем, и другая субкультурная система. Итак, на самом низшем уровне стоят, так называемые юзеры (англ. User - пользователь). Это наиболее широкий слой компьютерного сообщества. Далее вверх по пирамиде, стоит группа, называемая "пойнты". За ними следуют так называемые "сисопы" или системные операторы (администраторы). Деятельностью "сисопов" руководят, так называемые "сетевые коммуникаторы". Упомянутый выше сленг так же является частью описываемой субкультуры, как и любой язык является неотъемлемой частью общественной группы. Хотя никто не говорит о полном замещении естественного языка сленгом. Сленг лишь дополняет его. Субкультурный мир компьютерного андеграунда, так же как и другие субкультурные образования, обладает собственным способом и языком общения, из-за того, что субъекты не имеют постоянного личного контакта друг с другом.
Вешалка для одежды напольная, раздвижная ТД-00017.
Длина: 145 см. Регулируемая высота: 90-155 см. Ширина: 43 см. Количество перекладин: 2. Максимальная нагрузка: 15 кг. Вешалка напольная
1217 руб
Раздел: Вешалки напольные
Смываемые фломастеры "Супер чисто", 12 штук.
Дети так любят рисовать! Поэтому набор фломастеров обязательно понравится юным художникам. 12 цветов позволят широко развернуться в
589 руб
Раздел: 7-12 цветов
Кукла Нэни, в вязаном жакете.
Испанская компания Magic Baby представляет серию кукол Нэни (Nany), которые подарят ребенку бесчисленные часы радости и детства! Это
2400 руб
Раздел: Классические куклы
Perceived risks associated with premium private label brands. An investigation into the South African grocery sectorPerceived risks associated with premium private label brands. An investigation into the South African grocery sector
Based on the literature, a model was developed and tested using Partial Least Squares analysis. Justin B. Книга по Требованию  
1893 руб
Journey Time Reliability initiatives. Do road users perceive benefit?Journey Time Reliability initiatives. Do road users perceive benefit?
Carl C. Книга по Требованию  
1893 руб
COOL-BRAND-стратегия Психология в маркетинге.COOL-BRAND-стратегия Психология в маркетинге.
Специальный раздел издания посвящен психологическим методам и тестам, которые используются для проведения маркетинговых исследований, способствуя созданию "крутых" брендов. Лебедев-Любимов А. Питер Мастера психологии 
184 руб
Global Brand: Дизайн витрин магазинов Shop Windows Design / Мировые бренды:Global Brand: Дизайн витрин магазинов Shop Windows Design / Мировые бренды:
I do hope this book would be helpful to visual communication professionals and those who dedicate in the display design career. Lam B. Page One  
4 руб
Brand LeadershipBrand Leadership
Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David A. Simon & Schuster  
4 руб
Enhancing Health Among Drug Users in PrisonEnhancing Health Among Drug Users in Prison
An approach to treatment of inmates with so-called dual diagnosis - drug use and psychiatric disorders - is also explored in a pilot study of long-term auricular acupuncture. Anne H.B. Книга по Требованию  
2384 руб
Investigating Individual Differences Cognitive Model Optimization with Parallel Genetic Algorithms.Investigating Individual Differences Cognitive Model Optimization with Parallel Genetic Algorithms.
The optimization results revealed several interesting patterns in the parametric values found to produce best fits to the human data; some of which are supported by individual differences theories of stress and anxiety from cognitive performance Sue K. Книга по Требованию  
1980 руб
A Multi-Method Analysis of Family Systems. Emotional Autonomy in Young Adulthood as Related to Oral Dependency, Family Intrusiveness, and Perceived Social SupportA Multi-Method Analysis of Family Systems. Emotional Autonomy in Young Adulthood as Related to Oral Dependency, Family Intrusiveness, and Perceived Social
This book examines important variables promoted by and relied on by families to function and related to individual development: autonomy, family intrusiveness, perceived social support, and dependency. Steven T. Книга по Требованию  
2746 руб
Leisure. Perceived Leisure Activities Impact the Couple RelationshipLeisure. Perceived Leisure Activities Impact the Couple Relationship
Lindsey R. Книга по Требованию  
1996 руб
Ecological impacts of cockle fishing in Poole Harbour, UK. Investigating the ecological impact of a new cockle fishing method Ecological impacts of cockle fishing in Poole Harbour, UK. Investigating the ecological impact of a new cockle fishing method (mechanical dredging) on the
Poole Harbour (UK), one of the world' s largest natural harbours, supports terrestrial and marine habitats that are protected under National, European and International designations. Recent introduction of mechanical dredging in the cockle Daniel S. Книга по Требованию  
1996 руб
Personal Online Journaling or 'Blogging'. Perceived effects on relationships and selfPersonal Online Journaling or 'Blogging'. Perceived effects on relationships and self
The results illustrated that keeping an online journal does impact these users, with respondents citing both positive and negative effects. Meredith B. Книга по Требованию  
2402 руб
How Users Process Information about Science, Health, and Technology Communicating Complex News Online.How Users Process Information about Science, Health, and Technology Communicating Complex News Online.
The research measures the relationships of new media, its content and its audiences. Книга по Требованию  
2768 руб
HIV Risk among Urban, Female Crack Cocaine Users. The Association of Criminal Justice Involvement on HIV Risk ReductionHIV Risk among Urban, Female Crack Cocaine Users. The Association of Criminal Justice Involvement on HIV Risk Reduction
Catina C. Книга по Требованию  
2007 руб
Medienoekonomische Implikationen fuer das Markenbewertungsmodell Brand Performance System von ACNielsen Die monetaere Bewertung von Medienmarken.Medienoekonomische Implikationen fuer das Markenbewertungsmodell Brand Performance System von ACNielsen Die monetaere Bewertung von
Dabei erfolgt die Orientierung an einem bestehenden Modell zur Markenbewertung, dem Brand Performance System von ACNielsen. Книга по Требованию  
2007 руб
Modelling and Scheduling of Mixed Batch/ Continuous Plants. Investigating a Petri Net ApproachModelling and Scheduling of Mixed Batch/ Continuous Plants. Investigating a Petri Net Approach
In this study, the application of Petri nets for modelling and scheduling of batch processes has been investigated. Книга по Требованию  
3233 руб
Examining perceived and demonstrated social problem solving skills in a sample of individuals court ordered for violence reduction treatment Assessing the Social Problem Solving Skills of Violent Offenders.Examining perceived and demonstrated social problem solving skills in a sample of individuals court ordered for violence reduction treatment Assessing the
The current study investigated the inter-relationships among problem solving appraisal, problem solving performance, aggression and readiness to change in a sample of participants (N = 140) randomly selected from a Violence Reduction Training Christopher U. Книга по Требованию  
2007 руб
Understanding Arab men. Towards more effective systemic family therapy An empirical study investigating Arab men's experience of family therapyUnderstanding Arab men. Towards more effective systemic family therapy An empirical study investigating Arab men's experience of family
It is based on an empirical study investigating Arab men’s experience of family therapy. Menis Y. Книга по Требованию  
2783 руб
ASSESSING FACULTY MEMBERS’ PERCEIVED EFFECTIVENESS OF STUDENT COURSE EVALUATIONS IN ON-LINE LEARNING Faculty Perceptions of student online course evaluations.ASSESSING FACULTY MEMBERS’ PERCEIVED EFFECTIVENESS OF STUDENT COURSE EVALUATIONS IN ON-LINE LEARNING Faculty Perceptions of student online course
Are there issues and concerns within the on-line teaching environment that should be addressed in such tools? Fredrick C. Книга по Требованию  
2415 руб
Selectivity and Involvement Audience Activity Among Users of the World Wide Web.Selectivity and Involvement Audience Activity Among Users of the World Wide Web.
Survey questions were similar to those used in previous uses and gratifications studies of audience activity among television viewers. Raymond N. Книга по Требованию  
2007 руб
What Causes the Anti-Consumption of Brands and how Marketing Managers Can Cure It Brand Avoidance.What Causes the Anti-Consumption of Brands and how Marketing Managers Can Cure It Brand Avoidance.
Therefore this book should be useful to marketing practitioners, scholars, and educators, as well as interested consumers. Michael S.W.L. Книга по Требованию  
3233 руб
Investigating vocabulary learning strategies. A case study of Romanian undergraduates with a professional interest in learning English as a foreign languageInvestigating vocabulary learning strategies. A case study of Romanian undergraduates with a professional interest in learning English as a foreign
Moreover, there has been no attempt to investigate the vocabulary learning strategies used by Romanian learners of English to date. Gabriela C. Книга по Требованию  
3233 руб
Connectedness in the Nurse-Patient Relationship. Meeting the Needs of the SpiritConnectedness in the Nurse-Patient Relationship. Meeting the Needs of the Spirit
The resulting model, fully described, is a paradigm for understanding an aspect of spirituality in nursing practice. Denise M. Книга по Требованию  
3233 руб
Peer interaction in university-level distance education. Reasons for interaction, communication methods used, and the perceived value of peer interaction in academic successPeer interaction in university-level distance education. Reasons for interaction, communication methods used, and the perceived value of peer interaction in
Worldwide, the use of the Internet to deliver instruction has increased exponentially. Mark F. Книга по Требованию  
2007 руб
Factors influencing perceived invasiveness toward biometrics Situational considerations in information security.Factors influencing perceived invasiveness toward biometrics Situational considerations in information security.
This exploratory study provides extends the body of knowledge associated with the nature of perceived invasiveness toward biometric technologies. Daryl B. Книга по Требованию  
2415 руб
Learning User-Adapted Strategies in Conversational Recommender Systems. Application of Reinforcement Learning To E-commerce Portals For Learning a System Behavior That Is Adapted To The Users In An Interaction ContextLearning User-Adapted Strategies in Conversational Recommender Systems. Application of Reinforcement Learning To E-commerce Portals For Learning a System
To this end, CRSs employ some type of a recommendation strategy, i. e. , a specification of the system behavior. Tariq M. Книга по Требованию  
3233 руб
Stress and Leadership: AN EXAMINATION OF THE PERCEIVED STRESS IN THE LIVES OF AFRICAN AMERICAN FEMALE EXECUTIVES Voices of the Unheard.Stress and Leadership: AN EXAMINATION OF THE PERCEIVED STRESS IN THE LIVES OF AFRICAN AMERICAN FEMALE EXECUTIVES Voices of the
While the face of leadership continues to change and more African American women begin to take the lead organizations must reevaluate its current culture and set in motion a more relational approach. Wytress R. Книга по Требованию  
2415 руб
Oral Presentation Skills and Non Verbal Communication Techniques. Investigating Classroom Techniques in UAE SchoolsOral Presentation Skills and Non Verbal Communication Techniques. Investigating Classroom Techniques in UAE Schools
Data was collected through workshops addressing the audience of English teachers. The teachers' responses suggested a whidespread misconceptions regarding the implementation of oral presentation skills in their classrooms. Yet, the findings Samah S. Книга по Требованию  
2007 руб
Expatriate perceptions of the role of HCNs on their adjustment process in a South-East Asian context The perceived role of host country natinoals in expatriate adjustment.Expatriate perceptions of the role of HCNs on their adjustment process in a South-East Asian context The perceived role of host country natinoals in expatriate
Existing frameworks therefore now appear to be incomplete. Dr. van den Anker pays appropriate attention to cultural traits that may affect expatriates working in a South-East Asian context. Ben v.d.A.P. Книга по Требованию  
3233 руб
EFFECTS OF BUNDLING STRATEGIES ON PERCEIVED VALUE OF VACATION PACKAGES. EXAMINING THE EFFECTS OF BUNDLING STRATEGIES ON TRAVELERS' VALUE PPERCEPTION AND PURCHASE INTENTION OF A VACATION PACKAGEEFFECTS OF BUNDLING STRATEGIES ON PERCEIVED VALUE OF VACATION PACKAGES. EXAMINING THE EFFECTS OF BUNDLING STRATEGIES ON TRAVELERS' VALUE PPERCEPTION AND
Then why people buy a package instead of assembling separate single products? Yueying X. Книга по Требованию  
2783 руб
The Case Study for Korea Understanding of Diversity in a Perceived Homogenous Culture. The Effects of Diversity on Organizational Behavior in a Perceived Homogenous Society:The Case Study for Korea Understanding of Diversity in a Perceived Homogenous Culture. The Effects of Diversity on Organizational Behavior in a Perceived
Diversity has been recognized as a critical predictor of employee behaviors and outcomes in the U. S. Due to the perceived homogeneity of its population, these concepts are relatively new within Korean culture and the effects of diversity Sang M.C. Книга по Требованию  
2783 руб
Examining Barriers to Drug Treatment Entry:. The Implications for Male African-American Injection Drug UsersExamining Barriers to Drug Treatment Entry:. The Implications for Male African-American Injection Drug Users
James D. Книга по Требованию  
2007 руб
Antidepressants and Labor Market Outcomes of Persons Living with HIV. An Analysis of Users of Highly-Active Antiretroviral Therapy in the United States: 1996-2004Antidepressants and Labor Market Outcomes of Persons Living with HIV. An Analysis of Users of Highly-Active Antiretroviral Therapy in the United States:
On the other hand, we cannot find a positive effect of antidepressant use on employment for the participants in the MACS. Omar G. Книга по Требованию  
2415 руб
Emotional Bonding with Products. Investigating Product Attachment from a Design PerspectiveEmotional Bonding with Products. Investigating Product Attachment from a Design Perspective
Furthermore, the author uncovers the role of the product and its design for bringing about the determinants of product attachment. Ruth M. Книга по Требованию  
2783 руб
Language learning for European Citizenship. Investigating the impact of formal Modern Language instruction on developing active European citizenshipLanguage learning for European Citizenship. Investigating the impact of formal Modern Language instruction on developing active European
The field of European citizenship has attracted increasing attention and debate as the need to re-engage young Europeans becomes more evident. Mairin H. Книга по Требованию  
3233 руб
Perceived Stressors by High-Risk Pregnant Women on Bed Rest. A Comparison of Hospitalized Versus Home Treatment in Israel and Implications for CarePerceived Stressors by High-Risk Pregnant Women on Bed Rest. A Comparison of Hospitalized Versus Home Treatment in Israel and Implications for
The treatment of bed rest is controversial. Ofra H. Книга по Требованию  
2783 руб
Anthony Brand, 6th Viscount HampdenAnthony Brand, 6th Viscount Hampden
Anthony Brand was the son of the cricketer and financier David Brand, 5th Viscount Hampden (1902–1975) by his wife Imogen Alice Rhys, daughter of the Walter Rice, 7th Baron Dynevor. Frederic P. M. Книга по Требованию  
1394 руб
Brand LoyaltyBrand Loyalty
Frederic P. M. Книга по Требованию  
1394 руб
PlayStation PlayStation (Brand)
The consoles have shipped a total of over 310 million units. Lambert M. S. Книга по Требованию  
2415 руб
Uher Uher (Brand)
Uher is a German brand of electronic equipment currently owned and licensed by Assmann Electronics of Bad Homburg. Lambert M. S. Книга по Требованию  
1386 руб
Notes for Users of Hydraulic Presses and Other Hydraulic MachineryNotes for Users of Hydraulic Presses and Other Hydraulic Machinery
Несмотря на то, что была проведена серьезная работа по восстановлению первоначального качества издания, на некоторых страницах могут обнаружиться небольшие "огрехи": помарки, кляксы и т. п. Книга представляет собой репринтное Howard E. Книга по Требованию  
601 руб


на главную


+7 (495) 105-96-52

Киниги почтой www.bookin.org.ru Книжный интернет магазин bookin.org.ru доставка книг почтой