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 Behavioral Targeting. Funktionsweise, Einsatzfelder und kritische Erfolgsfaktoren
Наименование:

Behavioral Targeting. Funktionsweise, Einsatzfelder und kritische Erfolgsfaktoren

автор Jasmin S. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 292        мягкая обложка       
Аннотация:Um am Markt ueberleben zu koennen, wird es fuer Anbieter immer wichtiger, dem Kunden das richtige Produkt, zur richtigen Zeit, am richtigen Ort anzubieten. Grundlage der Analyse bildet eine mit dem Marktforschungsunternehmen Toluna durchgefuehrte Umfrage sowie von der Autorin gefuehrte Experteninterviews. Die rasante Entwicklung des Internets im Zuge des Web 2. 0 und die niedrigen Markteintrittsbarrieren haben zu einer Informationsueberflutung und einem Uberfluss an Angeboten fuer Nutzer gefuehrt. Doch wie genau funktioniert Behavioral Targeting? Das Buch richtet sich an Entscheidungstraeger von Online-Shops und Agenturen, Wirtschaftswissenschaftler, Manager und Studenten. Darauf aufbauend analysiert sie die Risiken und Potentiale des Einsatzes von Behavioral Targeting. Es erfolgt eine Erlaeuterung des Personalisierungsprozesses sowie der Funktionsweise des Behavioral Targetings. Lohnt sich der Einsatz fuer alle Online-Shop-Anbieter? Die zentrale Methode fuer die personalisierte Ansprache von Nutzern ist das Behavioral Targeting. Die Autorin Jasmin Spengler gibt einfuehrend einen Uberblick ueber neue Internetentwicklungen und stellt die unterschiedlichen Formen von Behavioral Targeting dar.
Автор: Jasmin S.
Издательство: Книга по Требованию
Год:2009
Цена:
3214 руб
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Поиск: Behavioral Targeting. Funktionsweise, Einsatzfelder und kritische Erfolgsfaktoren
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
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