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 Personalized Mobile Advertising Application Using Bayesian Networks Mobile Commerce.
Наименование:

Personalized Mobile Advertising Application Using Bayesian Networks Mobile Commerce.

автор Jingjun X. издательство Книга по Требованию Локальные и корпоративные сети
Cтраниц 136        мягкая обложка       
Аннотация:Empowered by the Web’s interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. We propose that context, content, and user preferences are the important components that can be utilized to achieve personalization effect in mobile advertising application. The collected data of user information from the empirical study is used as prior probabilities for the Bayesian network. To realize the personalization function in mobile advertising, Bayesian Network-based user-modeling technique is adopted. However, the success of mobile commerce largely depends on whether personalization can be utilized to deliver highly personalized and context sensitive information to mobile clients. Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. The personalized Bayesian Network-based prototype consists of a user model, a context model, a content component and a matching engine to deliver more relevant advertisements to customers through mobile devices.
Автор: Jingjun X.
Издательство: Книга по Требованию
Год:2009
Цена:
2402 руб
Нет в наличии
Поиск: Personalized Mobile Advertising Application Using Bayesian Networks Mobile Commerce.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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