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 The Responsive Actions in Tourism and Amusement Enterprises in Taiwan. The Relationships between New Product Introduction Strategies and Responsive Actions of Marketing Mix in Tourism and Amusement Enterprises in Taiwan
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The Responsive Actions in Tourism and Amusement Enterprises in Taiwan. The Relationships between New Product Introduction Strategies and Responsive Actions of Marketing Mix in Tourism and Amusement Enterprises in Taiwan

автор I-Pin C. издательство Книга по Требованию Экономическая теория
Cтраниц 56        мягкая обложка       
Аннотация:Analytical results are summarized as the followings: 1. When the potentials of new product, are perceived as an opportunity, firms prefer to response by innovation, price and promotion actions. 2. When the visibility of new product is perceived as an attacked, firms prefer to response by innovation, price and promotion actions. 3. When the potentials of new product are perceived as a threat, firms prefer to response by incumbent product response but not price response. 4. When the initiate firm was perceived with an aggressive reputation, other firms preferred to use incumbent product response but not price response. In other words, this study covers more than half of the total population in this industry. This study is set to examine the relationships between new product introduction strategies and response actions in tourism and amusement enterprises in Taiwan. This study sent 66 copies of questionnaires which cover all the available theme parks, leisure farms and resorts in Taiwan.
Автор: I-Pin C.
Издательство: Книга по Требованию
Год:2009
Цена:
1996 руб
Нет в наличии
Поиск: The Responsive Actions in Tourism and Amusement Enterprises in Taiwan. The Relationships between New Product Introduction Strategies and Responsive Actions of Marketing Mix in Tourism and Amusement Enterprises in Taiwan
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Неология

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