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 A reader-centred study Voices and Choices of Keen YA Readers, and What Creators Think.
Наименование:

A reader-centred study Voices and Choices of Keen YA Readers, and What Creators Think.

автор Sue P.B. издательство Книга по Требованию Классное руководство. Классный час
Cтраниц 384        мягкая обложка       
Аннотация:With all the attention on literacy and attracting boys to books, one group of young people is neglected by researchers: keen readers. This reader- centred study of Australian high school students, who read novels for pleasure, shines some light on this previously-ignored group. Writers' and publishers' views about the Young Adult market are considered in light of statements by these young people, whose sophisticated understanding of their leisure reading experiences included what they liked reading, how they found out about books, what made them choose one over another and where they obtained them. Adult power operates at every level of young adults' lives, including the publishing, promotion and availability of their literature. Recognising that these readers - the neo-consumers of the future - perform vital roles as buyers, promoters, critics, book-providers and book-borrowers begins to redress the imbalance. This qualitative research identifies key considerations for writers, publishers, booksellers, librarians and teachers - in fact, anyone who cares about the future of publishing and connecting young people with books.
Автор: Sue P.B.
Издательство: Книга по Требованию
Год:2009
Цена:
3214 руб
Нет в наличии
Поиск: A reader-centred study Voices and Choices of Keen YA Readers, and What Creators Think.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Особенности перевода рекламного текста

Подобно объекту рекламы направленность рекламы на определенный сегмент массовой аудитории влияет на язык и стиль рекламного текста. Так, реклама косметики и парфюмерии для женщин в большинстве случаев характеризуется изысканным стилем, изобилующим конкретными словосочетаниями и прочими средствами выразительности, что придает тексту совершенно особое звучание, неповторимый o e of voice, даже если речь идет о рекламе в прессе, например: I side his jar you’ll fi d a radia ly glowi g ski , a urally-blushed cheeks, wo drous eyes a d color-kissed lips. Sudde ly your ski has a radia su -kissed glow. или: he i fi i e, e dless, limi less possibili ies of lips a d ails. Wi h Eve e. Loads of colors for luscious lips. early as ma y for mails. Such a huge choice – a d such a small coas . Mea s you ca afford o ry hem all. Be differe daily. Be dreamy or drama ic. Experime , bu s ill eco omize. Be bold a d be beau iful – bu do ’ break he ba k. ha ’s a special mou h a d fi ger ip. From Eve e Eve e. ha ’s he beau y of Woolwor h. Станьте ЕЩЕ прекрасней! Откройте для себя СВЕРХУСТОЙЧИВЫЙ макияж ALMAY! Это не только КРАСОТА Вашего лица, Но и ЗДОРОВЬЕ! MARY KAY VISIBLE-AC IO SKI REVEA LO IO Результаты Вызывают ИЗУМЛЕНИЕ Даже у СПЕЦИАЛИСТОВ Следующий способ систематизации рекламных текстов – классификация по СМИ-рекламоносителю.
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