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 Effect of Risk Disclosures on Prescription Drug Advertising. The Moderating Role of Need-For-Cognition, Involvement, and Dogmatism
Наименование:

Effect of Risk Disclosures on Prescription Drug Advertising. The Moderating Role of Need-For-Cognition, Involvement, and Dogmatism

автор Ignatius F. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 68        мягкая обложка       
Аннотация:In February 2004, the Food and Drug Administration (FDA) issued draft guidelines for presenting risk information in prescription drug advertisements. Of the three versions tested, the ads with least amount of information were the most desirable. Ad version influenced purchase intention indirectly through brand interest. The effectiveness of the proposed formats is unknown. Results also revealed that involvement influenced ad credibility, attitude-toward-the-ad, and brand interest, while drug type influenced attitude-toward-the-ad, brand interest, and purchase intention. This work involved an experimental examination of the effects of three FDA-recommended risk disclosure options on responses to the ad. The findings suggest that each of the recommended risk disclosure options contain sufficient information for evaluating prescription drug advertisements. This book, therefore, provides new insights to drug advertisers, advertising researchers, and policymakers on the effectiveness of risk disclosure options in prescription drug advertising.
Автор: Ignatius F.
Издательство: Книга по Требованию
Год:2009
Цена:
1996 руб
Нет в наличии
Поиск: Effect of Risk Disclosures on Prescription Drug Advertising. The Moderating Role of Need-For-Cognition, Involvement, and Dogmatism
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Экономические отношения между Россией и Казахстаном...

МИНИСТЕРСТВО ОБРАЗОВАНИЯ РОССИЙСКОЙ ФЕДЕРАЦИИ КАМЫШИНСКИЙ ТЕХНОЛОГИЧЕСКИЙ ИНСТИТУТ ФИЛИАЛ ВОЛГОГРАДСКОГО ГОСУДАРСТВЕННОГО ТЕХНИЧЕСКОГО УНИВЕРСИТЕТА КАФЕДРА ИНОСТРАННЫХ ЯЗЫКОВРЕФЕРАТ По дисциплине: Английский язык на тему: «Экономические отношения между Россией и Казахстаном»ВЫПОЛНИЛ: СТУДЕНТ ГРУППЫ КБА-031 (СВ) Ефимова Ю.Е. ПРОВЕРИЛ:САЛИН Б.С. г. Камышин 2004 г. Co e s HE RUSSIA -KAZAKHS A RA IOS A HE PRESE S AGE. Mu ual rade. Coopera i g i oil gas a d power sphere. Coopera i g i sphere of ra spor a d commu ica io s. LIS OF USED SOURSES 1. HE RUSSIA -KAZAKHS A RA IOS A HE PRESE S AGE. I a co ex of eve s, which have ake place i regio af er Sep ember 11, he role of Russia i Ce ral Asia a li le has varied, as well as all has varied geopoli ical formula ed i regio las years. I hese co di io s of o e of impor a ex er al policies of asks of Kazakhs a is he adjus i g of ac ics a d s ra egy i ra ios wi h Russia, which would correspo d by moder geopoli ical reali ies a d lo g- erm i eres s of our cou ry. Ce ral Asia a d Caspia Sea go i o a regio of radi io al i eres s of Russia. I his regio i always had he impor a a io al i eres s, which, however, i differe periods were defi ed by differe circums a ces a d fac ors. he key i eres s of Russia i his regio a he prese s age ca be reduced o he followi g.
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