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 Internet Adoption in the UK. An Empirical Study of Internet Adoption by leading UK retailers
Наименование:

Internet Adoption in the UK. An Empirical Study of Internet Adoption by leading UK retailers

автор Fiona E. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 308        мягкая обложка       
Аннотация:Additionally, the project explores the factors that are likely to influence the Internet adoption in the future. The results of the on- line survey reveal that Internet adoption varies according to retailer size and product assortment. nine critical factors are found to have a significant influence upon the retailers’ level of Internet adoption, including operating in an appropriate market sector and having a strategic focus. This work is a study of Internet adoption amongst UK retailers. A multi-method research strategy was used combining qualitative and quantitative methods: an on-line survey of retail Web activities followed by in-depth interviews and finally, a postal survey. From the researcher’s perspective, this study is important as it identifies many new variables and factors, and provides insights into how to devise a robust, multi- faceted methodology. It explores the level of adoption in terms of the technical progression and extent of adoption, in terms of the range of features included in retail Web-sites.
Автор: Fiona E.
Издательство: Книга по Требованию
Год:2009
Цена:
3214 руб
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Поиск: Internet Adoption in the UK. An Empirical Study of Internet Adoption by leading UK retailers
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Там же, в Гарвардском университете, Л. заведовал кафедрой политической экономии имени Генри Лис 1953 по 1975 г., после чего занял пост профессора экономики и директора Института экономического анализа Нью-Йоркского университета. Начиная с публикации в 1936 г. его первой статьи, посвященной методу «затраты – выпуск», научные произведения Л. отличались высокой аналитической строгостью и широким диапазоном интересов к общим экономическим проблемам. Хотя Л. сам является квалифицированным математиком, он постоянно критикует попытки применять математические теории к объяснению мировых экономических проблем. По его мнению, экономика относится к числу прикладных наук, и ее теории могут принести пользу, если будут эмпирически осуществлены в жизни. Эта точка зрения четко прослеживается уже в его первой книге «Структура американской экономики, 1919.1929 гг.: эмпирическое применение анализа равновесия» (" he S ruc ure of he America Eco omy, 1919.1929: A Empirical Applica io of Equilibrium A alysis"), опубликованной в 1941 г. Эта исходная работа. излагающая метод экономического анализа «затраты – выпуск», легла в основу репутации Л. как выдающегося новатора в области экономики.
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