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 The Effects of Decision-Making Styles on Consumers’ Perceptions. The Moderating Effects of Religiosity and Type of Products The Effects of Decision-Making Styles on Consumers’ Perceptions:
Наименование:

The Effects of Decision-Making Styles on Consumers’ Perceptions. The Moderating Effects of Religiosity and Type of Products The Effects of Decision-Making Styles on Consumers’ Perceptions:

автор MUNGKI R. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 116        мягкая обложка       
Аннотация:Perceived quality is found to have positive relationship with perceived value and purchase intention. It also explore the relationship among extrinsic factor of consumers’ perceptions; perceived quality, perceived value, perceived sacrifice which influence on purchase intention. Perceived value also found to have influence on purchase intention. Finally, this study also found that religiosity and product types tend to moderate the effect of consumer decision making styles on purchase intention. The results indicate that consumer decision making styles are found to have relationship with perceived quality, perceived value and perceived sacrifice. Specifically, consumers’ with higher level of religiosity and buying utilitarian products tend to have higher purchase intention. In addition, this study investigates the moderating effect of religiosity and type of products on the effect of consumer decision making styles in purchase intention. The study proposed to understand the effect of consumers’ decision making styles on their perceptions.
Автор: MUNGKI R.
Издательство: Книга по Требованию
Год:2009
Цена:
1996 руб
Нет в наличии
Поиск: The Effects of Decision-Making Styles on Consumers’ Perceptions. The Moderating Effects of Religiosity and Type of Products The Effects of Decision-Making Styles on Consumers’ Perceptions:
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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