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 A Social Marketing approach about how to serve the Bottom of the Pyramid market with water purifiers, including a Field Study conducted in Cambodia Marketing Challenges and Social Marketing for POUS in Emerging Markets.
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A Social Marketing approach about how to serve the Bottom of the Pyramid market with water purifiers, including a Field Study conducted in Cambodia Marketing Challenges and Social Marketing for POUS in Emerging Markets.

автор Martin P. издательство Книга по Требованию Экономическая теория
Cтраниц 180        мягкая обложка       
Аннотация:Until now, most of the products designed for the poor have been strongly subsidized or given away free of charge. The knowledge that markets and consumers in developing countries do not behave the same way than they do in the developed world is just one step to succeed. But there is usually far more needed than just adapt marketing, because the consumers often have to change their behaviour. Time has come to take the BoP consumers seriously and to treat them in appropriate ways. This book analyses the challenges in marketing which arise by scaling up the point-of-use water treatment systems. That is the point where social marketing comes in. This book shows one possible approach about how to construct a promising social marketing strategy for water purifiers in developing markets. Furthermore it includes a field study about the IDE Cambodia’s ceramic water purifier distribution system, its problems and how it could be improved. As the present shows, the output is far away from being satisfying. Products and services for Bottom of the Pyramid consumers have been neglected for a long time.
Автор: Martin P.
Издательство: Книга по Требованию
Год:2009
Цена:
2768 руб
Нет в наличии
Поиск: A Social Marketing approach about how to serve the Bottom of the Pyramid market with water purifiers, including a Field Study conducted in Cambodia Marketing Challenges and Social Marketing for POUS in Emerging Markets.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Special fields of psychology

I 1939 Lewi oge her wi h wo of his doc oral s ude s published he resul s of a experime of sig ifica his orical impor a ce. he i ves iga ors had arra ged o have he same adul s play differe leadership roles while direc i g ma ched groups of childre . he adul s a emp ed o es ablish par icular clima es— ha is, social e viro me al co di io s—of democra ic, au ocra ic, or comple ely laissez-faire leadership. he reac io s of he childre i he groups were carefully observed, a d de ailed o es were ake o he pa er s of social i erac io ha emerged. Al hough he experime i self had ma y deficie cies, i demo s ra ed ha some hi g as ebulous as a democra ic social clima e could be crea ed u der co rolled labora ory co di io s. he origi ali y a d success of his research had a libera i g effec o o her i ves iga ors. By he e d of World War II, a ou pouri g of experime al research i volvi g he ma ipula io of emporary social e viro me s hrough labora ory s agecraf bega . A he same ime, impor a adva ces occurred i o experime al, or field, research i social psychology. he objec ive ra her ha he specula ive s udy of social behavior is he curre re d i social psychology. Research Areas. Social psychology shares ma y co cer s wi h o her discipli es, especially wi h sociology a d cul ural a hropology. he hree scie ces differ, however, i ha whereas he sociologis s udies social groups a d i s i u io s a d he a hropologis s udies huma cul ures, he social psychologis focuses a e io o how social groups, i s i u io s, a d cul ures affec he behavior of he i dividual. he major areas of research i social psychology are he followi g. Socializa io . Social psychologis s who s udy he phe ome a of socializa io , mea i g he process of bei g made fi or rai ed for a social e viro me , are i eres ed i how i dividuals lear he rules gover i g heir behavior oward o her perso s i socie y, he groups of which hey are members, a d i dividuals wi h whom hey come i o co ac .
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