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 An Overview of Literature and Practical Experiences The Theory of Cognitive Dissonance and its Application in Marketing.
Наименование:

An Overview of Literature and Practical Experiences The Theory of Cognitive Dissonance and its Application in Marketing.

автор Tim B. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 80        мягкая обложка       
Аннотация:This book offers a concise and topical overview of the Theory of Cognitive Dissonance, related experiments and in particular its application in the context of Marketing. The concept of cognitive dissonance can be used to design more persuasive communications, to improve sales management as well as to enhance customer understanding and customer relationship management. Due to its broad formulation, the sometimes non- obvious predictions and the remarkable applicability to everyday life situation Cognitive Dissonance Theory became one of the most successful concepts in Social Psychology. Academic researchers and scholars of economics as well as political science, but also the general public intensively discussed the concept and made it to a milestone in the understanding of human behaviour. It is helpful for students and scholars interested in an introduction to the concept of cognitive dissonance and the literature covering it. But also marketers working in all kinds of industries and different marketing sub-functions will benefit from this book.
Автор: Tim B.
Издательство: Книга по Требованию
Год:2009
Цена:
1996 руб
Нет в наличии
Поиск: An Overview of Literature and Practical Experiences The Theory of Cognitive Dissonance and its Application in Marketing.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Russia and the international economy

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