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 An explorative analysis of use and benefits of corporate PhD awards Corporate PhD Awards.
Наименование:

An explorative analysis of use and benefits of corporate PhD awards Corporate PhD Awards.

автор Christof M. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 84        мягкая обложка       
Аннотация:Additionally, we present the case study of the “Nokia EBF PhD Award” 2007. We use our findings to draw implications of how to improve corporate PhD awards and use them more effectively as instruments for corporate social responsibility, employer branding and knowledge transfer. Based on an analytical framework, we aim at finding out why companies award such prizes and evaluate the benefits on the basis of some selected examples. We were involved in this project and describe the promotional and organizational steps of the prize, as well as a stakeholder analysis considering all groups and persons with a special interest in the award. Later, we briefly analyze submission response and draw – based on our findings and experience with the corporate examples - implications of how to improve the prize in the future. In our book, we examine corporate PhD awards, i. e. prizes from companies for academics and their research.
Автор: Christof M.
Издательство: Книга по Требованию
Год:2009
Цена:
1996 руб
Нет в наличии
Поиск: An explorative analysis of use and benefits of corporate PhD awards Corporate PhD Awards.


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