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Наименование: Co-market Orientation in Networks. Evidence from the Tourism Industry автор Ragnhild S. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний Cтраниц 212        мягкая обложка        Аннотация: The book is also informative for other networks with collective customers such as shopping malls. Companies that are market-oriented are superior in terms of ability to adapt to a constantly changing market. On this basis, the author tests what happens when companies implement market orientation on an inter-organizational level - labeled co-market orientation. Co-market orientation strongly increases companies' ability to handle problems that arise in the network, hence (1) free riders, such as willingness to participate in the joint marketing of a destination, (2) unsolved tasks such as cleaning up and maintenance of public areas, and (3) unsynchronized activities, such as the absence of coordinated opening hours. The book maps the mechanisms that motivate companies to participate in a co-market orientation. The empirical analysis shows that co-market-oriented tourist businesses in the greater work to maximize the destination collective interests, despite the fact that such behavior is in conflict with the companies' short- term self-interest. Автор: Ragnhild S. Издательство: Книга по Требованию Год: 2010 Цена: 3214 руб Нет в наличии Поиск: Co-market Orientation in Networks. Evidence from the Tourism Industry

Introducere Compara ismul va rebui о aces caz sг apeleze la li era ura de speciali a e, sг cerce eze s area moravurilor єi i flue юa radiюiilor. Fu cюiile drep ului compara u po fi disocia e de fu cюiile ge erale ale eoriei drep ului (cog i ivг, cri icг, prac ic-aplica ivг). Comparaюia aju г ese юial la co s ruirea ipologiilor juridice єi clasificгrilor, о procesul de legiferare, me oda compara ivг are, de aseme ea, o impor a юг majorг, ea fur izв d i formaюii preюioase legiui orului, о legг urг cu regleme гrile cupri se о al e sis eme de drep sau о docume e juridice i er aюio ale. Pri s udiul compara al diferi elor i s i uюii juridice aюio ale se despri d fac orii se de ermi г a в rгsг urile lor comu e cв єi cele specifice. Combг в d о pri cipiu preluarea meca icг a u or i s i uюii єi regleme гri juridice di r-o юarг la al a, ca єi co siderarea u ora drep modele de urma о al e югri, me oda compara г ara г calea realis г de folosire a experie юei legisla ive єi juridice, оmbogгюirea reciprocг a sis emelor juridice di diferi e югri є iu fii dcг orice regleme are juridicг rebuie sг izvorascг єi sг rгspu dг о primul rв d evoilor aюio ale, specificului єi par iculari гюilor югrii respec ive, iar pe ru gгsirea soluюiilor op ime va s udia, evide єi, experie юa al or sis eme de drep .
Рюкзак универсальный с отделением для ноутбука "Омега", розовый, 32 литра, 49x35x18 см. Рюкзак универсальный с отделением для ноутбука. 2 основных отделения, 4 дополнительных кармана. Формоустойчивая спинка. Водоотталкивающая 1364 руб Раздел: Без наполнения Кастрюля со стеклянной крышкой, 4 л. Объем: 4 л. Диаметр: 20 см. Глубина: 12,5 см. Толщина стенок: 0,5 мм. Кастрюля из высококачественной нержавеющей стали класса 811 руб Раздел: От 3,1 до 5 литров Ручка перьевая "Golden Prestige", синяя, 0,8 мм, корпус хром/золото. Перьевая ручка Golden Prestige. Цвет корпуса: хром/золото. Материал корпуса: металл. Материал пера: иридий. К данной ручке подходят 410 руб Раздел: VIP-ручки
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