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 Die Integration von Computerspielen in die Wertschoepfungskette von Spielfilmen am Beispiel der Spielfilmindustrie in den USA MOVIE GAMES.
Наименование:

Die Integration von Computerspielen in die Wertschoepfungskette von Spielfilmen am Beispiel der Spielfilmindustrie in den USA MOVIE GAMES.

автор Christopher K. издательство Книга по Требованию Экономическая теория
Cтраниц 204        мягкая обложка       
Аннотация:"Movie Games" liefert eine medienoekonomische Analyse der Konvergenzprozesse zwischen Spielfilm- und Game-Industrie in den USA. Es enthuellt die strategischen Motivationen dahinter und gibt Ausblicke auf zukuenftige Entwicklungen. Dabei geht die Kooperation oft weit ueber das Licensing hinaus: Es beschreibt und vergleicht Okonomie und Wertschoepfungsprozesse von Spielfilm- und Game- Industrie in den USA, angefangen bei Preproduction und Produktion bis hin zu Lizenzverwertung, Marketing und Verkauf - und zeigt schliesslich auf, wie stark die beiden Branchen bereits miteinander verflochten sind. "When the family crowd starts showing up at Doom events, you' d better believe Hollywood is paying attention. " Peter Lewis, Fortune Dieses Buch umreisst es die Auswirkungen von Digitalisierung und Vernetzung als Triebfedern dieser Annaeherung. Stars uebernehmen Rollen in Computerspielen, fuer die beruehmte Regisseure das Drehbuch schreiben. Das Spiel zum Film ist aus der Wertschoepfungskette vieler Kinohits nicht mehr wegzudenken, denn Hollywood hat den Gaming-Markt als zusaetzliches Verwertungsfenster (neu) entdeckt.
Автор: Christopher K.
Издательство: Книга по Требованию
Год:2008
Цена:
3214 руб
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Поиск: Die Integration von Computerspielen in die Wertschoepfungskette von Spielfilmen am Beispiel der Spielfilmindustrie in den USA MOVIE GAMES.
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