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 Pioneering versus Following in Emerging Markets. The Case of the Automotive Industry in China and Brazil
Наименование:

Pioneering versus Following in Emerging Markets. The Case of the Automotive Industry in China and Brazil

автор Oliver K. издательство Книга по Требованию Искусство управления в организации
Cтраниц 364        мягкая обложка       
Аннотация:Strategic implications are drawn for each group of entrants. Therefore, this study aims to shed light on the above debate by investigating the automotive industry in two of the most important EM – China and Brazil. Conventional literature on management claims that it pays to be first in a new market. However, this perspective was challenged during the last decade. As a firm is more often a follower than a pioneer, this study focuses on how followers should enter into EM and what kind of resources they need to establish successfully at the new terrain. Put shortly, there are two opposite perspectives. The latter perspective argues that it is more wise to let others develop the market first and enter it when it turns out to be attractive. Evidence from practice derives exclusively from developed and mature markets such as the US or EU. Yet, in the context of EM there virtually exists no research on this issue. The issue whether to pioneer or to follow is as old as strategic management itself. The research reveals how order-of-entry advantages develop and what factors enhance or mitigate them in a highly protected market context.
Автор: Oliver K.
Издательство: Книга по Требованию
Год:2010
Цена:
5205 руб
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Поиск: Pioneering versus Following in Emerging Markets. The Case of the Automotive Industry in China and Brazil
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Особенности антонимического перевода

Debs, excluded egroes from i s membership. В русском издании 1953 года это предложение переведено следующем образом: Железнодорожные союзы издавна являются очагом расового шовинизма – даже профсоюз железнодорожников, возглавлявшийся Юджином Дебсом, не принимал в свои ряды негров. Непосредственная передача на русский язык глагола exclude - исключать в данном случае невозможна вследствие разницы в употреблении этого глагола в русском и английском языках. По-русски исключать человека из числа членов какой-либо организации можно только тогда, когда он состоит членом этой организации. Можно сказать исключать возможность участия в чем-либо, но этот вариант здесь явно неприемлем. Поэтому переводчик выбирает одно из антонимических соответствий. (Помимо использования глагола принимать, можно так же применить глагол включать, например «не включал негров в число своих членов»). Предложение: Войска должны использоваться только в крайнем случае. Перевод: he roops shall be used o ly i case of emerge cy. Это вполне адекватный перевод.
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