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 Multimodale Produkte im Revenue Management. Potenziale und Ansaetze zur Realisierung einer Kapazitaetssteuerung
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Multimodale Produkte im Revenue Management. Potenziale und Ansaetze zur Realisierung einer Kapazitaetssteuerung

автор Anita P. издательство Книга по Требованию Экономическая теория
Cтраниц 488        мягкая обложка       
Аннотация:Diese zeichnen sich dadurch aus, dass die Art der Leistungserbringung zum Verkaufszeitpunkt feststeht. Dabei geht sie insbesondere der Frage nach, inwiefern die Nutzung anbieterseitiger Flexibilitaeten die Ergebnisse der Kapazitaetssteuerung beeinflusst. Die Autorin entwickelt geeignete modellbasierte Ansaetze zur Kapazitaetssteuerung, um solche Flexibilitaeten zu realisieren. Sie arbeitet heraus, welche neuartigen Anforderungen sich dadurch fuer die technische Umsetzung eines Verfahrens zur Kapazitaetssteuerung ergeben. In zahlreichen Branchen, die RM einsetzen, bestehen jedoch anbieterseitige Flexibilitaeten fuer die Leistungserbringung, welche sich durch unimodale Produkte nicht realisieren lassen. Dies trifft z. B. fuer den Frachtverkehr oder auch innovative Produkte von LCC zu. Anita Petrick untersucht in ihrer Arbeit so genannte multimodale Produkte, die darauf abzielen, anbieterseitige Flexibilitaeten zu nutzen. Zudem implementiert sie verschiedene Steuerungsverfahren und vergleicht in umfangreichen experimentellen Untersuchungen deren Leistungsfaehigkeit. Die meisten der bisher im Revenue Management (RM) entwickelten und verwendeten Ansaetze betrachten so genannte unimodale Produkte.
Автор: Anita P.
Издательство: Книга по Требованию
Год:2009
Цена:
5205 руб
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Поиск: Multimodale Produkte im Revenue Management. Potenziale und Ansaetze zur Realisierung einer Kapazitaetssteuerung
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