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 On Air Promotion. Zuschauercluster als Loesung einer strategischen Planung
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On Air Promotion. Zuschauercluster als Loesung einer strategischen Planung

издательство Книга по Требованию Экономическая теория
Cтраниц 156        мягкая обложка       
Аннотация:Sie soll die Zuschauer motivieren die beworbene Sendung einzuschalten, um so die Quote zu steigern. Die On Air Promotion hat als klassische Eigenwerbung in der TV-Branche ihren Stellenwert in der Wertschoepfungskette gefunden. Der Autor Marc Lange gibt einen einfuehrenden Uberblick ueber die Arten und Formen der On Air Promotion und ueber deren betriebswirtschaftliche Einordnung. Ausgehend von der On Air Promotion eines Fernsehsenders, zeigt das Buch auch im Bereich der TV-Werbung einen zukunftweisenden Weg auf, wie Mediakampagnen in Zukunft in Form von Zuschauer-Controlling optimiert werden koennen. Das vom Autor entwickelte und dargestellte Modell will versuchen die Streuverluste der klassischen Mediaplanung - die zumeist auf dem klassischen Zielgruppenkonzept basiert - zu minimieren. Besonderes Augenmerk wird auf den Prozess der Planung gelegt. In Anbetracht des zunehmend staerkeren Wettbewerbs im Fernsehmarkt, bei gleichzeitig sinkenden Werbeeinnahmen, spielt die On Air Promotion somit eine immer wichtigere Rolle in Bezug auf die Wirtschaftlichkeit eines TV-Senders. Dazu benutzt er, unter Verwendung von realen GfK Daten, ein der Clusteranalyse aehnliches Verfahren.
Издательство: Книга по Требованию
Год:2008
Цена:
2402 руб
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Поиск: On Air Promotion. Zuschauercluster als Loesung einer strategischen Planung



Preventing serious deseases

Wha o do o preve serious deseases.Well, i may sou d improbable, bu eve i he ce ury of high ech ologies preve i g deseases is s ill ac ual. hough i our ime he huma i y has overcome such creepy deseases as plague, lues, leprosy a d fever, a he same ime some ew very serious deseases have appeared. AIDS, ca cer a d hear deseases sweep away more a d more lives. he drug addic io , alcoholism a d bad ecology cause da gerous deseases oo. So wha o do o preve desease? Firs , you should ake care of your heal h, because o o e else ca do ha for you. Wha does i mea . Avoid bad habi s like smoki g, hard dri ki g a d of course usi g drugs. Keep hygie e regula io s a d ha will solve half a problem. A o her hi g is solvi g ecological problems. Reduci g he air, soil a d wa er pullu io will co siderably decrease he amou of deseases, i duced by ha fac ors. Solvi g hese problems dema ds ha i should be suppor ed by appropria e educa io al programs. People should lear abou all ha fac s, ha have a y effec o heir heal h. Of course ha de ermi es he impor a ce of he gover me al role. he s a e should also provide people wi h Heal h service. Public hospi als rea people i case of emerge cy free of charge a d doc ors also war people abou harmful fac ors – i 's much easier o preve desease ha o rea i .
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