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 Audience Development im Museum. Besucherentwicklung am Beispiel des Gemeinschaftsprojekts „LernStadtMuseum – Schulen und lokale Museen in Partnerschaften“
Наименование:

Audience Development im Museum. Besucherentwicklung am Beispiel des Gemeinschaftsprojekts „LernStadtMuseum – Schulen und lokale Museen in Partnerschaften“

автор Dorothee R. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 184        мягкая обложка       
Аннотация:Theoretische Ansaetze erklaeren, was den Besucher vom Nicht-Besucher unterscheidet. Das Buch richtet sich an Museen und andere Kultureinrichtungen, Schulen, Kulturmanager und Interessierte. Das Museum als Einrichtung mit komplexer Bildungsrelevanz ist von grosser gesellschaftlicher Bedeutung. Trotzdem beklagen sich Museen ueber fehlende Besucher. Welche Moeglichkeiten es gibt, dem Kunstverdruss zu beenden, wird an Hand des Projekt „LernStadtMuseum – Schulen und lokale Museen in Partnerschaften“ der Robert Bosch Stiftung, der Staatsgalerie Stuttgart, dem Ministerium fuer Kultus, Jugend und Sport Baden – Wuerttemberg und dem Europaeischen Sozialfonds demonstriert und analysiert. Das Konzept des „Audience Development“, mit Ursprung in den USA, welches Programme zur Besucherentwicklung, -gewinnung und –bindung entwickelt, wird vorgestellt und mit der Entwicklung in Deutschland verglichen. Beschrieben werden die Verhaltensweisen der (potentiellen) jungen Kulturinteressierten. Wird die Vielseitigkeit des Museums als „Lernort“ verkannt? Hervorgehoben werden die Vorteile einer auf Kinder und Jugendliche konzentrierten Museumsarbeit durch professionelles „Audience Development“.
Автор: Dorothee R.
Издательство: Книга по Требованию
Год:2008
Цена:
2768 руб
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Поиск: Audience Development im Museum. Besucherentwicklung am Beispiel des Gemeinschaftsprojekts „LernStadtMuseum – Schulen und lokale Museen in Partnerschaften“
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