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 Participatory Media. Visual Culture in Real Time The book explores a series of media genres (the news, reality entertainment reality television, computer games, and media art) to argue that what is
Наименование:

Participatory Media. Visual Culture in Real Time

автор Daniel P. издательство Книга по Требованию Основы социологии
Cтраниц 252        мягкая обложка       
Аннотация:The book explores a series of media genres (the news, reality entertainment reality television, computer games, and media art) to argue that what is at stake in the contemporary media sphere is nothing less than our relation to mortality and otherness. This book explores the rhetoric and reality of digital visual culture. An ambitious work of historical and theoretical research, the phenomenon of media participation is considered in relation to defining characteristics of digital capitalism, and its prevailing modes of performative individualisation. A genuine incursion into vital and ongoing conditions of cultural convergence, this book will appeal to media and cultural theorists as well as art historians, and students of visual culture. It agues that contemporary media is characterised by unique real-time forms that demand qualitatively distinct viewing relations.
Автор: Daniel P.
Издательство: Книга по Требованию
Год:2008
Цена:
3214 руб
Нет в наличии
Поиск: Participatory Media. Visual Culture in Real Time
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Особенности перевода рекламного текста

Понятие «рекламный текст» Подобно прочей продукции mass media – газетам, журналам, телепрограммам, радиопередачам, реклама материализуется в виде готового цельнооформленного media текста. Причем понятие «текст» применительно к сфере массовой информации используется не только для обозначения собственно текстового вербального ряда, но и приобретает черты объемности и многомерности, включая в себя такие важные для media продукции составляющие, как визуальный ряд в его графическом или телевизионном воплощении, а также аудио ряд в виде произведения. Поэтому понятие «рекламный текст» относится не только к словесному ряду, но и включает в себя совокупность всех экстарлингвистически значимых компонентов, как-то: графики, образов, звуков и т.п., конкретный набор которых, зависит от СМИ- рекламоносителя. Такое толкование понятия «рекламный текст» находит свое отражение в работах многих англоязычных исследователей, в частности, в книге Анжелы Годдар he La guage of Adver isi g, которая пишет: ” he word “ ex ” here (as applied o adver isi g) is used i i s wides se se, i cludi g visual ar ifac s as well as verbal la guage”.
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