www.bookin.org.ru Книги Интернет магазин +79015461416

    есть на складе           
Салаты сборник рецептов

 Understanding the Chinese Consumer. Segmentation as the Basis for Marketing Strategies
Наименование:

Understanding the Chinese Consumer. Segmentation as the Basis for Marketing Strategies

издательство Книга по Требованию Экономическая теория
Cтраниц 80        мягкая обложка       
Аннотация:It is of interest to international marketers, practitioners, scholars, and those seeking to understand the Chinese consumers while doing or intending to do business in China. Go east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book tells you otherwise: Understanding Chinese consumers and marketing to them effectively requires market segmentation - the process of dividing a total market into separate groups. China is a vast nation with great diversity. How people act and what they buy may differ greatly from north to south, rich to poor, young to old, suburban to rural. Additionally, it provides insights into how segmentation can be implemented strategically. This book explores Chinese consumers by applying the geographic, demographic, and psychographic bases typically used for segmentation decisions. In this very informative book, author Xiumei Liu elaborates useful guidelines on how to apply the art of segmentation, which enables a company to serve the right customers at the right time, with the right products and at the right price.
Издательство: Книга по Требованию
Год:2008
Цена:
2007 руб
Нет в наличии
Поиск: Understanding the Chinese Consumer. Segmentation as the Basis for Marketing Strategies



Коммерческо-посреднические организации рынка (Coca-Cola...

Рассмотрим структуру маршрутной книги. Маршрутная книга является важнейшим средством, используемым отделом продаж. Она помогает собирать статистику о продажах, принимать заказы, проверять торговые точки клиентов, следить за осуществлением доставки и мерчандайзинга, а также систематизировать всю информацию о продажах и клиенте. Информация из маршрутных книг может служить и основой для создания базы данных о продажах и клиентах либо комбинироваться с использованием компьютерной системы BASIS для разработки стратегических, статистических и информационных моделей. Маршрутная книга состоит из 8 основных “глав”: 1. Обложка маршрутной книги с номером маршрута и указанием дня недели. 1. Памятка со стандартными шагами посещения клиента (см. приложение 26) и шагами проведения мерчандайзинга. 1. Карта территории торгового представителя с точной схемой маршрута. 2. Прайс - лист (Price-lis ). 3. Карточка заказов по маршруту (Rou e Sales Order). 4. Контрольная карточка маршрута (Rou e Card Check-lis ). 5. Карточки информации о клиенте (Cus omer Profile) и истории продаж клиенту, (см. приложении 19). 6. Чистые бланки информации о клиенте (для новых клиентов), бланки заказов рекламных материалов (см. приложение 21) и торгового оборудования (см. приложение 20), контрольный лист проверки места установки оборудования (см. приложение 22), образцы типовых договоров на поставку продукции (см. приложение 23), договоров на установку фирменного торгового оборудования (см. приложение 24), бланк заявки на получение кредита (см. приложение 25). Рассмотрим подробнее процедуру использования маршрутных книг торговыми представителями: 7.
Пенал-тубус "Pixie Crew" с силиконовой панелью для картинок (серая клетка).
Повседневные вещи кажутся скучными и однотонными, а тебе хочется выглядеть стильно и быть не как все? "Pixie Crew" сделает твою
858 руб
Раздел: Без наполнения
Мягкие навесные игрушки для кроватки "Водный мир. Дельфин".
Мягкие навесные игрушки для кровати серия Водный мир , без музыки, текстиль: рыбка и звездочка - погремушка, морской конек -
369 руб
Раздел: Мобили
Фигурка декоративная "Балерина", 10 см.
Осторожно, хрупкое изделие! Материал: металл, австрийские кристаллы. Размер: 10 см. Товар не подлежит обязательной сертификации.
485 руб
Раздел: Миниатюры
Chinese-English Visual Bilingual DictionaryChinese-English Visual Bilingual Dictionary
DK-Chinese Dorling Kindersley  
772 руб
Книжный магазин bookin.org.ruUnderstanding and Using: English Grammar Ed. 3-rd - 476 с. ISBN 0-13-958661-Х ~54.00.00 22792
Кашкин С.Ю., Четвериков А.О. Longman Group UK Limited  
599 руб
Tiger Tiger (тигр): Модель сборная деревянная: Для детей от 3 лет - - с. {Woodcraft Construction Kit: Chinese Lucky Symbol}
Китай  
161 руб
Classical Chinese-Present-Day Chinese and English Renditionss нет серии ISBN 7-80052-149-4Classical Chinese-Present-Day Chinese and English Renditionss нет серии ISBN 7-80052-149-4
Sinolingua  
269 руб
In 2 Volumes. Volume 2 Contemporary Chinese. Character Book.In 2 Volumes. Volume 2 Contemporary Chinese. Character Book.
Sinolingua  
894 руб
In 4 Volumes. Volume 1 Contemporary Chinese. Exercise Book.In 4 Volumes. Volume 1 Contemporary Chinese. Exercise Book.
Sinolingua  
399 руб
Contemporary Chinese 3. Textbook. In 4 volums. Volume 3 нет серии ISBN 978-7-80052-918-4Contemporary Chinese 3. Textbook. In 4 volums. Volume 3 нет серии ISBN 978-7-80052-918-4
Sinolingua  
1009 руб
Книжный магазин bookin.org.ruTeacher's Book Contemporary Chinese 2. Textbook. Exercise Book.
Sinolingua  
1229 руб
Книжный магазин bookin.org.ru100 Ancient Chinese Poems Abridged Chinese Classic ISBN 978-7-80200-395-8
Sinolingua Abridged Chinese Classic 
829 руб
Книжный магазин bookin.org.ruChinese Patterns
Pepin Press  
979 руб
Active Listening 3 Expanding Understanding through Content Student's BookActive Listening 3 Expanding Understanding through Content Student's Book
This book helps students listen for gist and specific information, to make inferences and to progress to content-based activities. Helgesen Cambridge University Press Active Listening. Student's Book 
135 руб
Understanding American Business Jargon: A DictionaryUnderstanding American Business Jargon: A Dictionary
Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or Folsom Greenwood Press  
3971 руб
Blackstone's Statutes on Commercial and Consumer LawBlackstone's Statutes on Commercial and Consumer Law
Rose F. Oxford University Press  
1852 руб
Understanding & Using English Grammar with Answer KeyUnderstanding & Using English Grammar with Answer Key
Betty S.A. Pearson Education (Longman) Understanding & Using 
220 руб
Книжный магазин bookin.org.ruUnderstanding & Using English Grammar 3Ed Student Text, Full
Pearson  
894 руб
Книжный магазин bookin.org.ruUnderstanding & Using English Grammar 3Ed Workbook, Volume A
Pearson  
429 руб
201 Mandarin Chinese Verbs201 Mandarin Chinese Verbs
Chinese verbs cannot be conjugated because they do not change to indicate tense, person, or number. Eugene C. Barron's Ed  
1392 руб
Concise Chinese-English Dictionary For LoversConcise Chinese-English Dictionary For Lovers
Xiaolu G. Random House UK  
304 руб
Chinese Cinderella: The True Story of an Unwanted DaughterChinese Cinderella: The True Story of an Unwanted Daughter
A riveting memoir of a girl' s painful coming-of-age in a wealthy Chinese family during the 1940s. A Chinese proverb says, "Falling leaves return to their roots". In "Chinese Cinderella", Adeline Yen Mah returns to her Adeline Y.M. Random House, Inc.  
230 руб
Understanding and Using of English Grammar. Student's Book Understanding and Using of English Grammar. Student's Book (+ Audio CD)
This classic grammar series can be used as a reference or stimulating classroom text. Betty S. A. Pearson Education (Longman)  
810 руб
Teach Yourself Beginner's Mandarin Chinese BookTeach Yourself Beginner's Mandarin Chinese Book
• Are you looking for a simple way to learn Mandarin Chinese? • Do you want to progress at your own pace? • Do you want to communicate and get around with confidence? Elizabeth S. Hodder&Stoughton Teach Yourself 
530 руб
Alphabetical List Of The Chinese And Japanese EmperorsAlphabetical List Of The Chinese And Japanese Emperors
Эта книга будет изготовлена в соответствии с Вашим заказом по технологии Print-on-Demand. J. L. E. Книга по Требованию  
598 руб
Studies in Chinese ReligionStudies in Chinese Religion
Parker E.H. Книга по Требованию  
4 руб
Gems Of Chinese Literature Gems Of Chinese Literature (1884)
Herbert A.G. Книга по Требованию  
1143 руб
Complete Mandarin Chinese: Teach YourselfComplete Mandarin Chinese: Teach Yourself
Elisabeth S. Hodder&Stoughton  
809 руб
Challenges of Reform. Ending the Dominance of the Gaokao Challenges of Reform. Ending the Dominance of the Gaokao (??), Beginning the Future of Chinese Education
As early as primary school, students are forced to become locked in intense competition, battle hordes of examinations, cope with insufferable pressure, and abandon childhood. Adam S. Книга по Требованию  
1980 руб
Disability, Personal Care Assistance, and Quality of Life. A Study of the Relationships between Consumer- direction and Life Satisfaction of People with Disabilities who use Home-based Personal AssistanceDisability, Personal Care Assistance, and Quality of Life. A Study of the Relationships between Consumer- direction and Life Satisfaction of People with
PCA has historically been institution-based, resulting in the segregation of disabled people. Rita F. Книга по Требованию  
2384 руб
A Comparison of American and Chinese Teacher Education Candidates. Reasons for Becoming Teachers and Teaching Self- Efficacy BeliefsA Comparison of American and Chinese Teacher Education Candidates. Reasons for Becoming Teachers and Teaching Self- Efficacy
More specifically, three areas were explored in this study: 1) participants’ motivations to become a teacher, 2) their perceptions about teaching professional characteristics, and 3) their teaching self-efficacy beliefs about content knowledge, Kejing L. Книга по Требованию  
2384 руб
Understanding Sustainability Indices in the Brazilian Market An Analysis of Sustainability in Business.Understanding Sustainability Indices in the Brazilian Market An Analysis of Sustainability in Business.
While many companies are seeing today’s challenges as opportunities and are successfully striving to pass through the difficult transition from “business as usual” to sustainable commerce,many others are Camila V. Книга по Требованию  
2384 руб
Reproductive Health, HIV/AIDS and Gender Perspectives in East Africa. Understanding the Oromo CultureReproductive Health, HIV/AIDS and Gender Perspectives in East Africa. Understanding the Oromo Culture
Ibrahim E. Книга по Требованию  
2746 руб
Towards a Balanced Psychology of Persons, Situations, and Behaviors. Understanding and Assessing Situational Variables in Psychological ResearchTowards a Balanced Psychology of Persons, Situations, and Behaviors. Understanding and Assessing Situational Variables in Psychological
This book explores a number of questions regarding how situations affect social behavior: do men and women view aspects of situations differently than one another? Книга по Требованию  
3190 руб
Caspian Dreams. U.S. and Chinese Energy Security Policies in the Caspian RegionCaspian Dreams. U.S. and Chinese Energy Security Policies in the Caspian Region
This is a case study looking at the policies of China and the U. S. in the Caspian Sea region, which is an emerging (or arguably re-emerging) oil producing region in a global context. Sigve R. L. Книга по Требованию  
2384 руб
Online Consumer Trust and Cultural Influences in America and Japan. Online Retailer Familiarity and Dynamic PricingOnline Consumer Trust and Cultural Influences in America and Japan. Online Retailer Familiarity and Dynamic Pricing
Generally, American online consumers have higher trust concepts and lower risk perceptions than Japanese online consumers do in online transactions. Christina C. Книга по Требованию  
2402 руб
Complexity Within Simplicity and Simplicity Within Complexity Operator LE in Chinese.Complexity Within Simplicity and Simplicity Within Complexity Operator LE in Chinese.
According to the principle of compatibility, operator LE is expected in only those environments that are "at least potentially dynamic". Mateja P. Книга по Требованию  
3214 руб
Computational Modeling of Visual Attention and Consumer Research. Initial Allocation of Visual Attention and its Effects on Consumer BehaviorComputational Modeling of Visual Attention and Consumer Research. Initial Allocation of Visual Attention and its Effects on Consumer
The focus of this book is on early visual attention. Milica M. Книга по Требованию  
2402 руб
Comparison of Contract General Conditions between the U.S. and China. Becoming More Competitive in the Chinese Construction MarketComparison of Contract General Conditions between the U.S. and China. Becoming More Competitive in the Chinese Construction
In response to this industry need, general conditions of construction contract that commonly used in the U. S. (AIA-A201) and China (GF-1999-0201) have been analyzed and compared. Ka W.C. Книга по Требованию  
1996 руб
Beyond China's Coming Collapse. Reform, the Chinese wayBeyond China's Coming Collapse. Reform, the Chinese way
Contrary to some believes what can be described to be ' doom and groom' , the author is cautiously optimistic that the government’s current approach to banking and finance reform will succeed. Song X. Книга по Требованию  
3214 руб
Recasting A Covenant Ethics for the Family in Taiwan. A Dialogue between Christianity and Chinese CultureRecasting A Covenant Ethics for the Family in Taiwan. A Dialogue between Christianity and Chinese Culture
This book offers a helpful guide to those exploring the similarities and differences between these two traditions, and to all interested in modern family ethics. Shang-Jen C. Книга по Требованию  
2402 руб
Linguistic Experts and Degrees of Conceptual Competence. Concept Possession and Incorrect UnderstandingLinguistic Experts and Degrees of Conceptual Competence. Concept Possession and Incorrect Understanding
How does our understanding of the words we use determine what we think? Halvor N. Книга по Требованию  
3214 руб
Does China need a game rating system?. A content analysis of violence in popular Chinese and American electronic gamesDoes China need a game rating system?. A content analysis of violence in popular Chinese and American electronic
Concerns over the initiative and the scarcity of research on Chinese game violence have prompted the need for this study. Wei M. Книга по Требованию  
1996 руб



на главную


+7 (495) 105-96-52

Киниги почтой www.bookin.org.ru Книжный интернет магазин bookin.org.ru доставка книг почтой