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 Brand Management by Using Special Marketing Strategies. Consumer Perception of a Clothing Product According to the Brand Image
Наименование:

Brand Management by Using Special Marketing Strategies. Consumer Perception of a Clothing Product According to the Brand Image

издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 72        мягкая обложка       
Аннотация:Clothing, especially fashionable apparel, often represents an important symbolic consumption area for consumers. Therefore it was also to investigate and analyse the consumer perception of clothing products according to their brand image. People have a deep-seated tendency to evaluate themselves, their professional accomplishments, and their material well-being relative to others. Consumers often choose the brand matching to their own personality or the personality they would like to represent to others. Fashion is a billion - dollar industry which employs millions of people around the world, and today, more than ever, affects almost all consumers in society. Thus, the more marketers know about the motives, attitudes, values and needs of consumers, the better able they will be to successfully market to them. To wear brand clothes can be used as status symbols. The primary aim of this work was to identify and evaluate Brand Management and how companies build up a clearly defined brand image by product advertising, branding, and other marketing strategies.
Издательство: Книга по Требованию
Год:2008
Цена:
2007 руб
Нет в наличии
Поиск: Brand Management by Using Special Marketing Strategies. Consumer Perception of a Clothing Product According to the Brand Image



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