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 Data Mining for Retail Website Design and Enhanced Marketing. Techniques and Applications
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Data Mining for Retail Website Design and Enhanced Marketing. Techniques and Applications

издательство Книга по Требованию Локальные и корпоративные сети
Cтраниц 156        мягкая обложка       
Аннотация:This approach overcomes web usage mining drawbacks, improves the website design structure, and reduces maintenance efforts needed in the future. We showed how association rule mining can be invested to improve the process of decision making in a retail business through exploring current and previous product buying behavior and predicting and controlling future trends and behaviors. Finally, we introduced the TARtool which is a temporal dataset generator and an association rule miner. In this book, we developed a new approach that measures the effectiveness of data mining in helping retail websites designers to improve the structure of their websites during the design phase. Data mining is considered as one of the most powerful technologies that participates greatly in helping companies in any industry to focus on the most important information in their data warehouses. Based on our idea that interesting frequent itemsets are mainly covered by many recent transactions, a new method to mine for interesting frequent itemsets is introduced. We studied the behavior of items with respect to time.
Издательство: Книга по Требованию
Год:2008
Цена:
2415 руб
Нет в наличии
Поиск: Data Mining for Retail Website Design and Enhanced Marketing. Techniques and Applications
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Дипломная работа: Выставка как PR-технология в формировании эстетических вкусов и потребностей...

Газета для профессиональных покупателей. 3 февраля, 2003. [23] Музыкант В.Л. Теория и практика современной рекламы. М., 1998. С.250. [24] Информация отдела выставок СГТТП в России и за рубежом // Саратовская палата. 2003. [25] Доскова И.С. PUBLIC RELATIONS: теория и практика. М., 2007. С.94. [26] Горкина М.Б., Мамонтов А.А. Манн И.Б. PR на 100%: как стать хорошим менеджером по PR. М., 2005. С.50. [27] Варакута С.А Егоров Ю.Н. Связи с общественностью: учебное пособие. М., 2003. С.18. [28] Маркетинг - Режим доступа : http://marketing.rbk.ru/research/1217982,shtml [29] Синяева И.М. Паблик Рилейшнз в коммерческой деятельности: учебник. М., 2000. С.3. [30] Центр PR консалтинга Publicity Creating – Режим доступа: http//www.sostav.ru/columns/option/2003/start 11 [31] Доскова И.С. PUBLIC RELATIONS: теория и практика. М., 2007. С.89. [32] Пароходов Ю.Н. Выставки – локомотив экономики и катализатор реформ // Без посредников. Газета для профессиональных покупателей. 3 февраля, 2003. [33] Гусев Э.Б., Прокудин В.А., Салащенко А.Г. Выставочная деятельность в России и за рубежом: учебно-методическое пособие. М., 2005. С.221. [34] Иванов С.О. Вы, ставка, выигрыш.
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