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 Self-Brand-Connecting Communities. Eine Diplomarbeit ueber die Bedingungsfaktoren von Brand Communities am Beispiel der Marke Smart
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Self-Brand-Connecting Communities. Eine Diplomarbeit ueber die Bedingungsfaktoren von Brand Communities am Beispiel der Marke Smart

издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 164        мягкая обложка       
Аннотация:Ziel der vorliegenden Arbeit ist es, theoretische Uneindeutigkeiten zu klaeren und am Beispiel der Gemeinschaft um die Marke "Smart" einige Variablen zu identifizieren, die mit diesem Phaenomen zusammenhaengen. Hierbei spielen insbesondere das "Self-Brand-Connection"- Konstrukt (Escalas "Brand Communities" stellen eine Form von Vergemeinschaftung dar, bei der eine Marke im Mittelpunkt steht und als Bindeglied zwischen ihren Mitgliedern fungiert. Zudem vernachlaessigen bisherige Studien insbesondere die Frage nach den Faktoren, mit der Identifikation mit einer Brand Community zusammenhaengen. Die bisherige Literatur laesst erkennen, dass es sich hierbei um eine schwer eingrenzbare Community-Form handelt.
Издательство: Книга по Требованию
Год:2008
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2783 руб
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Поиск: Self-Brand-Connecting Communities. Eine Diplomarbeit ueber die Bedingungsfaktoren von Brand Communities am Beispiel der Marke Smart
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
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Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Иностранные заимствования в лексике английского...

Например, немецкое существительное Va erla d, переведенное по частям, дало английскую кальку Fa herla d; русское существительное “самоубийство” — калька латинского suicide (sui – `себя, cide – `убийство); английское существительное self-service, заимствованное в русский язык методом калькирования, имеет форму `самообслуживание`. Такими кальками являются, например, многие ставшие интернациональными заимствования из языка индейцев: pale-face `бледнолицый`, pipe of peace `трубка мира`. Много калек среди заимствований из русского: palace of cul ure, house of res . Методом калькирования в английском языке создано большое количество слов и фразеологических единиц на базе латинского и французского языков. Кальками являются, например, следующие словарные единицы: below o e`s dig i y – `ниже своего достоинства (из лат. i fra dig i a em); u der co sidera io – `обсуждаемый” (из лат. sub juice); vicious circle – `порочный круг” (из лат. circulus vi iosus); mas erpiece – `шедевр” (из франц. chef d`oeuvre) s ill life – `натюрморт (из франц. a ure mor ); pe ame – `псевдоним” (из франц. om de plume) и другие.
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