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 HIGH CONCEPT. KONZEPTIONELLE FILMPRODUKTION UND VERMARKTUNG - DEFINITION, ANALYSE, METHODEN UND EIN BLICK AUF DEN DEUTSCHEN MARKT
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HIGH CONCEPT. KONZEPTIONELLE FILMPRODUKTION UND VERMARKTUNG - DEFINITION, ANALYSE, METHODEN UND EIN BLICK AUF DEN DEUTSCHEN MARKT

автор Maiko H. издательство Книга по Требованию Экономическая теория
Cтраниц 92        мягкая обложка       
Аннотация:WIE KONNEN SIE STRATEGISCH AUFEINANDER AUFBAUEN? // Der Begriff High Concept wird haeufig als Synonym fuer aufwendige Blockbuster verwendet, die sich als rein kommerzielles Produkt praesentieren und wenig originelle oder kuenstlerisch wertvolle Elemente besitzen. In Wirklichkeit jedoch ermoeglicht es dieser Produktionsstil, das Produkt Film mit Hilfe von Steuerungsprozessen und planbaren kreativen Elementen im Rahmen einer bestimmten Zielsetzung effektiv herzustellen. // High Concept beschreibt ebenso die wirtschaftliche Herangehensweise an ein Projekt wie die konzeptionelle Verknuepfung von Narration, Asthetik und Marketing. // „I don' t believe in the auteur theory. The movie is the auteur. It tells us what it needs to be. We' re here to serve the movie as a mistress. DIE IDEE, DAS DREHBUCH, DIE BESETZUNG, UMSETZUNG, GESTALTUNG UND VERMARKTUNG. No one person, director or writer is above the call of the final result. “ – Don Simpson (Produzent 1943 - 1996) // WIE LASSEN SICH DIESE ELEMENTE FRUHZEITIG MITEINANDER VERKNUPFEN? EIN FILM HAT VIELE ERFOLGSFAKTOREN.
Автор: Maiko H.
Издательство: Книга по Требованию
Год:2008
Цена:
2007 руб
Нет в наличии
Поиск: HIGH CONCEPT. KONZEPTIONELLE FILMPRODUKTION UND VERMARKTUNG - DEFINITION, ANALYSE, METHODEN UND EIN BLICK AUF DEN DEUTSCHEN MARKT
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