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 Towards Localization of Anglicisms. A Data-driven Aanalysis of Anglicisms on the Best Western Italia Website
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Towards Localization of Anglicisms. A Data-driven Aanalysis of Anglicisms on the Best Western Italia Website

издательство Книга по Требованию Классное руководство. Классный час
Cтраниц 176        мягкая обложка       
Аннотация:Firstly, the frequency and word class distribution of anglicisms were identified. The data were collected in the period 18. 12. 2006-23. 12. 2006, and the material for the present study consists of 48 web pages that contain 10 785 words, 490 of which are anglicisms, and, consequently, anglicisms make 4. 5% of the total number of words. Thirdly, grammatical analysis of anglicisms was conducted that focused on the word formation processes, the assignation of gender, the plural formation, word order and agreement of noun phrases, verbs, adverbs, spelling, and false anglicisms. The results of the present study suggest that the use of anglicisms on a localized promotional website may help to designate the target audience of the website, economize space on a website by using shorter English words, avoid the ambiguity caused by homonyms, create an authentic atmosphere of international environment, and enrich the user? s vocabulary with new vocabulary items and new concepts. However, it is necessary to acknowledge that the effectiveness of such a marketing strategy depends on certain characteristics of the target market, and the usage of anglicisms might be very popular among a particular speech community, but ineffective and harmful when considering a broader population. The data came from the Best Western Italia website, and the study focuses on the use of anglicisms in Italian. The study investigates the ways in which the use of anglicisms on the localized promotional websites of global companies may be beneficial for the companies. Thus, the present study combines quantitative and qualitative methods. The study suggests that anglicisms may be used in a promotional text as a strategic device, and localization of anglicisms is defined as part of the localization process which requires the adaptation of the stylistic, grammatical, and sociolinguistic aspects of anglicisms to the target language. The study performs data-driven analysis of anglicisms that means that the methods were determined by the data, and those characteristics of anglicisms which were more frequently encountered in the corpus of the present study were analysed. Secondly, semantic and etymological analyses of anglicisms were performed.
Издательство: Книга по Требованию
Год:2008
Цена:
2783 руб
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Поиск: Towards Localization of Anglicisms. A Data-driven Aanalysis of Anglicisms on the Best Western Italia Website
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Муниципальная власть, ее юридические признаки

Наряду с данным переводом, их можно перевести также словами "местные власти", "местное начальство", "власть на локальной территории". Для большей четкости перевода следует указать, что французский термин является множественным числом выражения, возможными переводами которого на русский являются "коллектив соседей", "общность местных жителей", "община", а английское "au hori ies" - множественным числом слова, которое можно перевести как "власть", "авторитет", "полномочие". Таким образом, в данном случае речь идет не столько об учреждениях, сколько о местном населении, объединенном с целью осуществления властных полномочий для защиты интересов, обусловленных в основном фактором проживания на определенной, обособленной каким-либо образом (локальной) территории, т.е. о населении как субъекте власти. В связи с чем представляется более приемлемым использовать в русской версии Хартии в качестве перевода "local au hori ies" и "collec ivi es locales" понятие "местное сообщество". Этот термин именно в таком его понимании уже применяется в действующем федеральном законе "Об общих принципах организации местного самоуправления в Российской законодательстве.
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