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 Links und liebenswert. Nutzungsmotive von Lesern der tageszeitung
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Links und liebenswert. Nutzungsmotive von Lesern der tageszeitung (taz)

издательство Книга по Требованию Издательское дело
Cтраниц 176        мягкая обложка       
Аннотация:Eine wichtige Rolle spielt die Originalitaet und Respektlosigkeit der Berichterstattung. Identitaetsmotive wie Solidaritaet, politische Selbstverwirklichung oder Nostalgie lassen sich hierauf zurueckfuehren. Die taz ist nicht nur Tageszeitung, sondern linksalternatives Projekt und historischer Uberrest der Alternativbewegung. Die taz ist ein besonderes Blatt und so ist auch ihre Leserschaft von eigener Art`, schreibt die Chefredakteurin der taz, Bascha Mika. `Jede Zeitung hat die Leserschaft, die sie verdient. Fuer die Studie wurden taz-Leser aus Berlin und Baden-Wuerttemberg zu ihren Nutzungsmotiven befragt. Welche Motive haben sie, sich dem Alternativprojekt taz zuzuwenden? Die juengeren Befragten pflegen einen pragmatischeren Umgang mit dem Blatt als die aelteren Leser. Die Ergebnisse zeigen, dass die taz weniger der Aktualitaet wegen, sondern aufgrund umfassender Hintergrundberichte genutzt wird. Die treuen Anhaenger unterstuetzen ihre Zeitung durch Abonnement oder Genossenschaftsanteile und bestreiten tapfer alle Rettungskampagnen. Kein Publikum identifiziert sich so stark mit seiner Zeitung wie die Leser der taz. Diese sehen in der taz eine politische Weggefaehrtin seit langem.
Издательство: Книга по Требованию
Год:2008
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Поиск: Links und liebenswert. Nutzungsmotive von Lesern der tageszeitung (taz)
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
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