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 A Justice Theory Perspective Consumer Responses To Service Failure Events In Strategic Airline Alliances.
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A Justice Theory Perspective Consumer Responses To Service Failure Events In Strategic Airline Alliances.

издательство Книга по Требованию Экономическая теория
Cтраниц 380        мягкая обложка       
Аннотация:These findings provide important insights on the differential impacts of service failures in multiple service provider settings, and should be especially useful for airline, marketing, and alliance executives. Analyzing in-depth interviews with business travelers in Hong Kong, and results of experiments with students in the United States and frequent business travelers from the Asia-Pacific region, it is suggested that consumer responses differ significantly, depending on which alliance entity is evaluated (home carrier, partner airline, alliance). The current investigation addresses this critical issue in the strategic airline alliance context. Yet, there is little research on consumer responses to service failures in settings that involve multiple organizations in the service provision. Identification of consumers with a particular airline, the mood they are in prior the service encounter, and which alliance airline caused the service failure emerged as important factors influencing consumer responses. In the past decade service firms have committed significant resources to operational aspects of collaborative business arrangements such as strategic alliances.
Издательство: Книга по Требованию
Год:2008
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3233 руб
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Поиск: A Justice Theory Perspective Consumer Responses To Service Failure Events In Strategic Airline Alliances.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Синхронизация SDH сетей

Коэффициент ошибок по блокам с фоновыми ошибкамиBER & bspBi Error Ra e Параметр ошибки по битам, равен отношению количества ошибочных битов к общему количеству переданныхBI & bspBi ary Двоичное представление данныхBIP Bi I erleaved Pari y Метод контроля четностиB-ISD Broadba d I egra ed Service Digi al & bspШирокополосная цифровая сеть с интеграцией e works служб (Ш-ЦСИС)CRC Cyclic Redu da cy Check Циклическая проверка по избыточностиCRC ERR CRC errors Число ошибок CRCDEMUX Demul iplexer ДемультиплексорE S Europea elecommu ica io S a dard Европейский телекоммуникационный стандартE SI Europea elecommu ica io S a dard I s i u e Европейский институт стандартизации в теле-kоммуникациях, протокол ISD , стандартизированный E SIFEBE Far E d Block Error Наличие блоковой ошибки на удаленном концеFERF Far E d Receive Failure Наличие неисправности на удаленном концеHEX
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