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 Success Story of Easyjet. Everything in Orange This book shows us the way low-cost companies began to operate next to the big national airlines, when finally the real competition got started. We
Наименование:

Success Story of Easyjet. Everything in Orange: What Is the Secret of Budget Airlines?

издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 68        мягкая обложка       
Аннотация:This book shows us the way low-cost companies began to operate next to the big national airlines, when finally the real competition got started. We all like travelling, and the airplanes are often our favourites. But when we get on to the plane we do not think about the mechanism which is behind our trip. One of the most remarkable budget airline in Europe is easyJet. Do we know why and how can we travel cheap with these so called budget airlines? How can they do this business so well, which is normally very hard and expensive even for the biggest national airlines? Everything is so catching: funny advertisements, a dynamic homepage on the internet, and not to mention the amazing success of the whole easyGroup. In the last decades lots of things has changed in the centralized air transport industry with the liberalisation of the European sky. This book tries to give us the answer by talking about the strategy of low-cost airlines in general and through the example of easyJet. You just can not go by this orange world.
Издательство: Книга по Требованию
Год:2008
Цена:
2007 руб
Нет в наличии
Поиск: Success Story of Easyjet. Everything in Orange: What Is the Secret of Budget Airlines?
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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