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 Functional Food. Einfluss der Etikettierung auf das Kaufverhalten der Verbraucher
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Functional Food. Einfluss der Etikettierung auf das Kaufverhalten der Verbraucher

издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 140        мягкая обложка       
Аннотация:Das Interesse der Verbraucher an einer gesundheitsbewussten, aber dennoch bequemen Ernaehrungsweise waechst zunehmend; Ernaehrungsfragen stehen heute mehr denn je im Blickpunkt der Offentlichkeit. Doch ob der Verzehr von Functional Food tatsaechlich die Gesundheit foerdert oder ob ein Dauergebrauch womoeglich schadet oder - ausser zusaetzlichen Ausgaben - keinen Nutzen bringt, ist noch offen. Lebensmittel im Trend der heutigen Zeit, so oder aehnlich laesst sich die Gruppe der funktionellen Lebensmittel, auch Functional Food genannt, beschreiben. Ungeachtet all dieser Diskussionen wird der Konsument tagtaeglich mit den Werbebotschaften der Hersteller konfrontiert, ja gerade zu irritiert. Sie verkoerpern eine neue Kategorie von Lebensmitteln. Anlehnend an das japanische Modell der Etikettierung funktioneller Lebensmittel mit dem FOSHU-Siegel soll durch eine spezielle Kennzeichnung - in dieser Arbeit ein fiktives Guetezeichen - der Einfluss der Etikettierung auf das Kaufverhalten der Verbraucher untersucht werden.
Издательство: Книга по Требованию
Год:2008
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2415 руб
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Поиск: Functional Food. Einfluss der Etikettierung auf das Kaufverhalten der Verbraucher
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
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