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 Ein Leitfaden fuer die Praxis Mass Customization. Standardisierung und Individualisierung als wettbewerbsstrategische Option.
Наименование:

Ein Leitfaden fuer die Praxis Mass Customization. Standardisierung und Individualisierung als wettbewerbsstrategische Option.

автор Odin H. издательство Книга по Требованию Экономическая теория
Cтраниц 96        мягкая обложка       
Аннотация:Doch ist Mass Customization anderen Wettbewerbsstrategien zwingend ueberlegen? Dem ist nicht so. Mass Customization ist eine strategische Option, deren Erfolg an viele Voraussetzungen geknuepft ist. Zahlreiche gescheiterte Versuche, Mass Customization in die Praxis umzusetzen, belegen dies. Es ist die Kombination aus Individualisierung und Standardisierung, die den Vorteil von Mass Customization gegenueber der klassischen Massenproduktion begruendet. Wann ist Mass Customization sinnvoll? Mass Customization verspricht Unternehmen Wettbewerbsvorteile durch die Ausrichtung des angebotenen Produktes an den individuellen Beduerfnissen der Nachfrager bei gleichzeitiger Herstellung des Produktes in standardisierter und damit kostenguenstiger Massenfertigung. Doch wo liegen die Risiken kundenindividueller Massenfertigung? Wie ist die Umsetzung zu gestalten? Diese Arbeit soll Entscheidungstraegern in Unternehmen Hilfe leisten bei den Fragen, ob Mass Customization in einer gegebenen Wettbewerbssituation als Strategie der Marktbearbeitung sinnvoll ist, welcher Typ der kundenindividuellen Massenfertigung zum jeweiligen Unternehmen passt und was bei der Umsetzung zu beachten ist.
Автор: Odin H.
Издательство: Книга по Требованию
Год:2008
Цена:
2007 руб
Нет в наличии
Поиск: Ein Leitfaden fuer die Praxis Mass Customization. Standardisierung und Individualisierung als wettbewerbsstrategische Option.
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