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 Standortanforderungen von High-Tech-Unternehmen. Ein Ansatz mittels Conjoint und Laddering
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Standortanforderungen von High-Tech-Unternehmen. Ein Ansatz mittels Conjoint und Laddering

автор Christian B. издательство Книга по Требованию Энергетика. Электротехника
Cтраниц 152        мягкая обложка       
Аннотация:Die Ergebnisse sind auch ueberregional fuer den ins Straucheln gekommenen High-Tech-Standort Deutschland bedeutsam und gewinnen vor dem Hintergrund der zunehmenden Diskrepanz zwischen Anspruch und Wirklichkeit im Bereich der Qualifikation von Fachkraeften zusaetzlich an Bedeutung. Wichtig sind in der Regel alle Standortanforderungen, doch wo machen Unternehmensdenker und -lenker am ehesten Kompromisse? Wie fallen unternehmerische Standortentscheidungen bzw. welche Anforderungen stellen Investoren an ihren Standort? Als Datenbasis dienen ihm 62 ausfuehrliche Interviews und Tests mit Geschaeftsfuehrern und Entscheidungstraegern aus den Branchen Optik und Medizintechnik in Thueringen. Das Buch richtet sich an alle, die an den Themen Wirtschaftsfoerderung und Regionenmarketing interessiert sind und natuerlich auch an Start-up-Unternehmen, insbesondere aus dem High-Tech-Bereich. Anders als in anderen Arbeiten bildet der Autor Christian Barthel die getroffenen Standortentscheidungen mit den modernen Marktforschungsverfahren Conjoint- und Means-End-Analyse realitaetsnaeher ab, als dies bisher gelang. Vollzieht sich ein Wandel in der Bedeutung von harten und weichen Standortfaktoren?
Автор: Christian B.
Издательство: Книга по Требованию
Год:2008
Цена:
2415 руб
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Поиск: Standortanforderungen von High-Tech-Unternehmen. Ein Ansatz mittels Conjoint und Laddering
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
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