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 A comparison of paper based surveys delivered via direct mail with web based surveys delivered via email using a sample population of engineers. A Comparative Study of Research Methodology.
Наименование:

A comparison of paper based surveys delivered via direct mail with web based surveys delivered via email using a sample population of engineers. A Comparative Study of Research Methodology.

автор William L. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 136        мягкая обложка       
Аннотация:Research to date has focused on comparing response rate, response speed, and cost of direct mail and electronic mail delivered surveys. This book presents and discusses the results of a research study that directly compares response rates and response distributions to self-administered questionnaires delivered to a population of design engineers using both direct mail and electronic mail delivery media. The Internet has become a powerful tool for gathering data, communicating, and processing of transactions globally. Additional information is presented that discusses tests of the effects of credentials, and incentives on response rates for direct mail surveys. It has also become a major market research tool used by commercial market research firms to distribute surveys to various populations.
Автор: William L.
Издательство: Книга по Требованию
Год:2010
Цена:
2415 руб
Нет в наличии
Поиск: A comparison of paper based surveys delivered via direct mail with web based surveys delivered via email using a sample population of engineers. A Comparative Study of Research Methodology.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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