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 Trend-based Innovation Management. Effectively Utilizing Ongoing Change
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Trend-based Innovation Management. Effectively Utilizing Ongoing Change

автор Haas R. издательство Книга по Требованию Искусство управления в организации
Cтраниц 92        мягкая обложка       
Аннотация:Change is the very constant that is ruling the (business) world. How exactly does change reveal itself in a dynamic society? It is targeted at decision makers in business and beyond as well as students of economics and business administration. What are its underlying drivers? This includes questions such as: Embraced today, - but what about tomorrow? The task of Management task is to utilize change in order to prepare and successfully lead the company into the future. A crucial and effective measure in this endeavour is Innovation: creating the new. Companies need to constantly innovate and redefine themselves in todays world in order to keep up. Many innovative efforts, however, turn out as failures since they do not account for the element of change. How can ongoing developments be incorporated into innovation? This book will provide an overview of how businesses can lead more effectively by focussing their innovativeness on the change that is really taking place. After conducting large scale market research including numerous consumer surveys, findings are that a new product will most likely be embraced by the market.
Автор: Haas R.
Издательство: Книга по Требованию
Год:2010
Цена:
2007 руб
Нет в наличии
Поиск: Trend-based Innovation Management. Effectively Utilizing Ongoing Change



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