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 How to Find the Ideal Partner - An Explanatory Case Study in the Fashion and Design Sector Co-Branding as a Tool for Strategic Brand Activation.
Наименование:

How to Find the Ideal Partner - An Explanatory Case Study in the Fashion and Design Sector Co-Branding as a Tool for Strategic Brand Activation.

автор Natalia D. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 112        мягкая обложка       
Аннотация:Finally, the authors illustrate that fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature. Also, they demonstrate that the co-branding aim and the corresponding partner lead to various types of relationships, which in this work, are anthropomorphized to connect the world of marketing and branding to real life. Natalia Dorozala and Antonia Kohlbrenner show the importance of partner selection in the context of co-branding and explain that partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. Co-branding, generally referred to as the pairing of two brands in a marketing context, plays an important role when it comes to brand building and activation. This is shown by case studies conducted about H
Автор: Natalia D.
Издательство: Книга по Требованию
Год:2010
Цена:
2007 руб
Нет в наличии
Поиск: How to Find the Ideal Partner - An Explanatory Case Study in the Fashion and Design Sector Co-Branding as a Tool for Strategic Brand Activation.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Корея

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