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 Understanding Ethical Consumer Behavior. The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers’ Ethical Decision-Making Processes
Наименование:

Understanding Ethical Consumer Behavior. The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers’ Ethical Decision-Making Processes

автор Sarah S. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 452        мягкая обложка       
Аннотация:These and many more are all widespread everyday deceptions by which we –consumers– benefit at the expense of the seller. . . The general purpose of the present dissertation was to contribute to a more thorough understanding of the why of consumer ethics, allowing marketers to predict unethical consumer behavior, and ultimately prevent consumers from taking advantage of the seller. Did you ever copy a CD (music/video) from a friend? Did you ever keep quiet when receiving too much change at the checkout? More specifically, the impact of 1/ individual characteristics (personal values), 2/ situational circumstances (relationship marketing), and 3/ emotional experiences (guilt) within the ethical decision-making processes of consumers are investigated. Did you ever take something in a supermarket without paying for it? Did you ever purchase an item, used it, and returned it to the store afterwards for a refund?
Автор: Sarah S.
Издательство: Книга по Требованию
Год:2008
Цена:
3233 руб
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Поиск: Understanding Ethical Consumer Behavior. The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers’ Ethical Decision-Making Processes
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
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Одна — «описательная психология», или «психология духовной жизни» («Geis eswisse schaf liche Psychologie») — признавала высшие, сложные формы психической жизни, но отрицала возможность их объяснения и ограничивалась только феноменологией или описанием. Вторая — «объяснительная», или естественнонаучная, психология («Erklдre de Psychologie»)—понимала свою задачу как построение научно обоснованной психологии, но ограничивалась объяснением элементарных психологических процессов, отказываясь вообще от какого бы то ни было объяснения сложнейших форм психической жизни. Выход из этого кризиса мог заключаться только в том, чтобы оставить неприкосновенным самый предмет психологии человека как учения о сложнейших формах сознательной деятельности, но вместе с тем сохранить задачу не описывать эти сложнейшие формы сознательной деятельности как проявления духовной жизни, а объяснять происхождение этих форм сознательной деятельности из доступных анализу процессов. Иначе говоря, задача заключалась в том, чтобы сохранить изучение сложнейших форм сознания как 3 h. Y. aylor A Primer of Psychobiology. Brai a d Behavior. . Y., И СОЗНАНИЕ 23 первую, основную задачу психологии, но обеспечить материалистический, детерминистический подход к их причинному объяснению.
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