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 Sell-outs or Outsiders?. Co-optation and Resistance in Action Sport Subcultures
Наименование:

Sell-outs or Outsiders?. Co-optation and Resistance in Action Sport Subcultures

автор Joy C.H. издательство Книга по Требованию Основы социологии
Cтраниц 156        мягкая обложка       
Аннотация:While the commercialized forms of these activities reflect the values of mainstream sport, participants have had some success in preserving the original, authentic versions of skateboarding, snowboarding and BMX in a "parallel world" alongside the commercial version, suggesting that the co-optation of subcultural forms does not necessarily result in the death of the original version, nor their associated oppositional values. This study of action sport participants and their responses to the commercialization of their activities indicates that the dichotomy in the sociological literature between co-optation and resistance may be artificial. Nowhere is this process more evident than within the world of sport. As consumerism becomes a way of life in contemporary society, cultural forms that hold values in opposition to consumerism and commercial success are pushed to the margins. Previously alternative sports like skateboarding, snowboarding and BMX (bicycle motocross) that often included an anti-mainstream subcultural component are being rapidly co-opted by corporate culture producers and transformed into commercial entertainment events.
Автор: Joy C.H.
Издательство: Книга по Требованию
Год:2009
Цена:
2415 руб
Нет в наличии
Поиск: Sell-outs or Outsiders?. Co-optation and Resistance in Action Sport Subcultures


ДОСТИГ ЦЕЛИ, А СЧАСТЬЕ НЕ НАСТУПИЛО?


Kulma soja kriisid( Кризисы холодной войны)

Ameeriklas e arva es pidi Euroopa aas amise programm haarama ka lдд elii las e pool okupeeri ud saksa alasid, kuid Lдд e-Saksamaa ugev emi e vхis eki ada probleeme Pra susmaale. Pra slased omakorda хudsid SVL lьli amis abisaaja e hulka. USA oli su i ud pakkuda abi ka L-le ja oli х elik kui oo abis keeldus. SVL su dis ka oma lii lasi abis keelduma. USA a dis maja duslikku ja eh ilis abi rohkem kui 13 miljardi ees . д u sellele kasvas e de riikide rahvuslik kodu ooda g, ццs us ooda g ja pхllumja dus ooda g. Kuid Marshalli plaa дhe das ka Euroopa riikide sa umis ьha rohkem USA mхju alla. Eri i puudu as see Saksamaad ja Pra susmaad. Suurbri a ia loobus programmis osalemas , e akis ada USA kapi ali imbumis Bri i maja dusse. A O Kar es sхjalises mх es vas asele alla jддda, дius asid mхlemad pooled pideval oma sхja eh ika . 1953-1954 ka se asid USA ja SVL eimesi vesi ikupomme. USA ko s ruk orid цц asid vдlja s ra eegilisi pommi ajaid, L oli edukam rake ide loomise alal. Pideval дius a i хhu-ja rake i хrjesьs eeme. Vхidurelvas umi e jд kus ku i 1980 aas a e keskpaiga i i g viis selle i, e ii USA kui ka L ьle asid mi mekordsel mхis liku kai sevajaduse aseme.
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