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 The Role of Commitment Business-To-Customer Relationship Marketing for Travel Industry.
Наименование:

The Role of Commitment Business-To-Customer Relationship Marketing for Travel Industry.

автор Khaldoon N. издательство Книга по Требованию Собственное дело. С чего начать предпринимательскую деятельность
Cтраниц 116        мягкая обложка       
Аннотация:The results showed the pivotal role of affective commitment as an antecedent to positive WOM communications. This study also highlighted the importance of trust for establishing long-term relationships with a travel retailer. This book develops a theory-based model of relationship commitment in an online travel domain. Relationship commitment is crucial to a vendor’s survival. Leaning on the foundations of marketing literature and the three theories of relationship commitment (the investment model, organizational commitment theory, and commitment-trust theory), this study develops a conceptual framework that explains how customers develop commitment. Moreover, the results have shown that satisfaction leads to higher affective commitment, which in turn has a strong influence on positive word-of-mouth communications. Due to its interactive capability, e-commerce has been considered a promising tool for relationship marketing. Of the two forms of commitment, affective commitment had a stronger positive impact on word-of-mouth. However, as competition increases among the online travel businesses, the pressure not just to attract new customers, but to retain existing ones, is intense.
Автор: Khaldoon N.
Издательство: Книга по Требованию
Год:2008
Цена:
2007 руб
Нет в наличии
Поиск: The Role of Commitment Business-To-Customer Relationship Marketing for Travel Industry.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Экономические отношения между Россией и Казахстаном...

МИНИСТЕРСТВО ОБРАЗОВАНИЯ РОССИЙСКОЙ ФЕДЕРАЦИИ КАМЫШИНСКИЙ ТЕХНОЛОГИЧЕСКИЙ ИНСТИТУТ ФИЛИАЛ ВОЛГОГРАДСКОГО ГОСУДАРСТВЕННОГО ТЕХНИЧЕСКОГО УНИВЕРСИТЕТА КАФЕДРА ИНОСТРАННЫХ ЯЗЫКОВРЕФЕРАТ По дисциплине: Английский язык на тему: «Экономические отношения между Россией и Казахстаном»ВЫПОЛНИЛ: СТУДЕНТ ГРУППЫ КБА-031 (СВ) Ефимова Ю.Е. ПРОВЕРИЛ:САЛИН Б.С. г. Камышин 2004 г. Co e s HE RUSSIA -KAZAKHS A RA IOS A HE PRESE S AGE. Mu ual rade. Coopera i g i oil gas a d power sphere. Coopera i g i sphere of ra spor a d commu ica io s. LIS OF USED SOURSES 1. HE RUSSIA -KAZAKHS A RA IOS A HE PRESE S AGE. I a co ex of eve s, which have ake place i regio af er Sep ember 11, he role of Russia i Ce ral Asia a li le has varied, as well as all has varied geopoli ical formula ed i regio las years. I hese co di io s of o e of impor a ex er al policies of asks of Kazakhs a is he adjus i g of ac ics a d s ra egy i ra ios wi h Russia, which would correspo d by moder geopoli ical reali ies a d lo g- erm i eres s of our cou ry. Ce ral Asia a d Caspia Sea go i o a regio of radi io al i eres s of Russia. I his regio i always had he impor a a io al i eres s, which, however, i differe periods were defi ed by differe circums a ces a d fac ors. he key i eres s of Russia i his regio a he prese s age ca be reduced o he followi g.
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