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 Image and Brand Transfer in the Service Industry. Taking Advantage of Success Factors and Core Competencies when Expanding a Service Company’s Business
Наименование:

Image and Brand Transfer in the Service Industry. Taking Advantage of Success Factors and Core Competencies when Expanding a Service Company’s Business

автор Sigrid U. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 148        мягкая обложка       
Аннотация:Its brand and image have always been a core interest of a market-oriented company. Service quality must be considered as the basis of the competitive ability of a firm; core competencies have to be pointed out and the brand name must be fixed in the customers’ minds. In this work it shall be illustrated how a service company can define its success factors and core competencies and how to make use of its resources and abilities in order to expand its business and transfer its brand image successfully. It has become more and more difficult for companies to position their brands and to defend this positioning on the long run. It is important to define and maintain a company’s competitive advantages in order to achieve superior results. The brand name definitely is the core of a brand and shall create brand consciousness and brand loyalty. This applies especially for service companies where brands symbolise quality and continuity. A company must decide on the effective use of its resources to build up a strong brand.
Автор: Sigrid U.
Издательство: Книга по Требованию
Год:2008
Цена:
2415 руб
Нет в наличии
Поиск: Image and Brand Transfer in the Service Industry. Taking Advantage of Success Factors and Core Competencies when Expanding a Service Company’s Business
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Интерфейсы модемов

Этот стандарт устанавливает набор программных вызовов, обеспечивающих связь с теми частями интерфейса Socke Services, которые не зависят от операционной системы компьютера. Подобно Socke Services интерфейс Card Services связан с прерыванием lAh и может быть реализован либо в виде драйвера, либо в качестве встроенного блока операционной системы. Для операционных систем, работающих в защищенном режиме необходим последний вариант исполнения интерфейса Card Services. Система конфигурации PCMCIA, получившая название "Структура идентификации платы" (CIS — Card Ide ifica io S ruc ure), или "метаформат" платы, предусматривает обеспечение необходимой связи между PCMCIA-картой и компьютером при помощи нескольких уровней или слоев совместимости. Так же как в случае с аппаратным интерфейсом, каждый следующий слой CIS все в большей степени отражает специфику конкретного устройства. Только первый слой, так называемый базовый слой совместимости (Basic Compabili y Layer), является обязательным. Этот слой показывает, как организована память платы. Для этого нужны только два вида информации: структура данных, используемых самим слоем, и такие физические характеристики устройства, как количество головок, цилиндров, а также секторов реального или виртуального диска.
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