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 Lobbying and Public Affairs in the UK. The Relationship to Political Marketing
Наименование:

Lobbying and Public Affairs in the UK. The Relationship to Political Marketing

автор Phil H. издательство Книга по Требованию Собственное дело. С чего начать предпринимательскую деятельность
Cтраниц 508        мягкая обложка       
Аннотация:This is a study into political lobbying and how it has become a feature of modern strategic business marketing. It includes the first longitudinal study of UK Political Party Conferences over the period 1994-98 during the Major and Blair administrations as market places for business to business marketing as well other political lobbying activity. The link between regulation or position in a market and levels of political lobbying activity is explored and theoretical constructs proposed. The study uses interviews with senior public affairs executives, politicians, civil servants and not for profit campaigners and organisers to research issues and emerging practice. A case study on Sunday Trading is developed to outline the features and use of political lobbying and marketing to gain strategic advantage. This is supported by a number of case histories which include The National Lottery, Small Pharmacists, Food Labelling, Local Government Planning, Drug Patents, Energy Tax, Television and Regulated Industries which are explored and the principal features and emerging practice outlined.
Автор: Phil H.
Издательство: Книга по Требованию
Год:2009
Цена:
3233 руб
Нет в наличии
Поиск: Lobbying and Public Affairs in the UK. The Relationship to Political Marketing
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Кто Вы, мистер Генри Форд?

В его способе использования паблисити было много не только смелости, но и откровенной корысти. Его во многом основанные на интуиции практическая управленческая деятельность и методы внедрения инноваций активно критиковалась в первые годы после смерти Г. Форда, но затем получили широкое признание у исследователей проблем менеджмента как неотъемлемая составляющая эффективного поведения руководителя. Список литературы1.Роберт Лэйси, «Гитлер и Форд» 2. (Рубрика: Европа, История и культура, США) 3. Нейл Болдуин, Генри Форд и евреи: конвейер ненависти [He ry Ford a d he Jews: he Mass Produc io of Ha e by eil Baldwi ]. Public Affairs. ew York. 2001.( Перевод данной статьи, опубликованной на английской странице МСВС 18 апреля 2001г.) 4. Alber Lee, He ry Ford a d he Jews, S ei a d Day, ew York, p.59.
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